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Highlighting the Role of Servicescapes and Organizational Climate on Employees’ Performance

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Abstract

This study integrates existing streams of literature in order to provide new academic insights regarding servicescapes’ and organizational climate’s perceptions impact on employees’ performance. Employee approach/avoidance behaviors towards their workplace are proposed to mediate these relationships and employee cognitive and emotional reactions to the tangible and intangible environment are suggested to be antecedents of these behaviors.

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Kaminakis, K., Gounaris, S., Boukis, A. (2015). Highlighting the Role of Servicescapes and Organizational Climate on Employees’ Performance. In: Robinson, L. (eds) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10912-1_239

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