Abstract
It has been widely confirmed that emotion elicited by products, services, and store atmosphere positively impact subsequent consumer responses such as satisfaction (e.g., Hume and Mort 2010) and purchase intention (e.g., Kang et al. 2010). Prior studies have treated emotions as a multidimensional structure (i.e., joy and pleasure for positive emotion) or as several specific emotions at the same level (i.e., excitement). In studies measuring emotion with multiple dimensions, contents of emotions have been greatly divergent (Laros and Steenkamp 2005). To understand consumer emotional responses clearly, consumer emotion structure must be identified.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Ahmed, S. A. and A. d’Astous. 1999. “Product-country Images in Canada and in the People’s Republic of China.” In Consumer Behavior in Asia: Issues and Marketing Practice. Eds. Tsang-sing Chan. Binghamton, NY: International Business Press.
Epstein, S., R. Pacini and V. Denes-Raj. 1996. “Individual Differences in Intuitive-Experiential and Analytical-Rational Thinking Styles.” Journal of Personality and Social Psychology 71: 390–405.
Hair, J. F., R. E. Anderson, R. L. Tatham and W. C. Black. 1998. Multivariate Data Analysis, 5th ed. Upper-Saddle River, NJ: Prentice-Hall.
Hofstede, G. 2001. Culture’s Consequences, 2nd ed. Thousand Oaks, CA: Sage.
Hume, M. and G. S. Mort. 2010. “The Consequence of Appraisal Emotion, Service Quality, Perceived Value and Customer Satisfaction on Repurchase Intent in the Performing Arts.” Journal of Service Marketing 24 (2–3): 170–82.
Kang, J. H., B. Jin, and M. Gavin. 2010. “The Positive Emotion Elicitation Process of Chinese Consumers Toward a U.S. Apparel brand: A Cognitive Appraisal Perspective.” Journal of the Korean Society of Clothing and Textiles 34 (12): 1992–2005.
Kline, R. B. 2005. Principles and Practice of Structural Equation Modeling, 2nd ed. New York, NY: Guiford.
Kumar, A., H-J. Lee and Y-K. Kim. 2009. “Indian Consumers’ Purchase Intention Toward a United State Versus Local Brand.” Journal of Business Research 62: 521–27.
Kumar, R. and V. Worm. 2004. “Institutional Dynamics and the Negotiation Process: Comparing India and China.” International Journal of Conflict Management 15 (3): 304–34.
Laros, F. J. M., and J-B. E. M. Steenkamp. 2005. “Emotions in Consumer Behavior: A Hierarchical Approach.” Journal of Business Research 58: 1437–45.
Mathur, A. 1998. “Incorporating Choice into an Attitudinal Framework: Cross-Cultural Extension and Additional Findings.” Journal of International Consumer Marketing 10 (4): 93–110.
McAllister, D. J. 1995. “Affect and Cognition Based Trust as Foundations for Interpersonal Cooperation in Organizations.” Academy of Management Journal 38 (1): 24–59.
Nisbett, R. E., K. Peng, I. Choi and A. Norenzayan. 2001. “Culture and Systems of Thought: Holistic Versus Analytic Cognition.” Psychological Review 108 (2): 291–310.
Richins, M. L. 1997. “Measuring Emotions in the Consumption Experience.” Journal of Consumer Research 24 (2): 127–46.
Sherman, E., A. Mathur and R. B. Smith. 1997. “Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions.” Psychology & Marketing 14 (4): 361–78.
Triandis, H. C. 1995. Individualism and Collectivism. Boulder, CO: Westview Press.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Kang, J.H., Jin, B. (2015). Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India. In: Robinson, L. (eds) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10912-1_210
Download citation
DOI: https://doi.org/10.1007/978-3-319-10912-1_210
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10911-4
Online ISBN: 978-3-319-10912-1
eBook Packages: Business and EconomicsBusiness and Management (R0)