Abstract
Given the changing higher education landscape and restricted financial environment, higher education institutions have to reassess marketing strategies aimed at attracting students. These marketing challenges have sparked an interest in students' institution selection processes. A proper understanding of the relative importance of choice factors that prospective students consider when selecting a higher education institution will enable institutions to allocate funds, time and resources more efficiently and effectively.
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© 2015 Academy of Marketing Science
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Wiese, M., Jordaan, Y. (2015). Discriminatory Choice Factors in University Selection: A South African Perspective of Different Ethnic Groups. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_79
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DOI: https://doi.org/10.1007/978-3-319-10864-3_79
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10863-6
Online ISBN: 978-3-319-10864-3
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