Abstract
Early attempts to describe the internationalization process of retailers indicate that market entry is determined by the nature of domestic operations and the strategic development experience of a retailer in the home market. For example, firms that grow organically in the home market expand into other markets with the same mode. Yet, increasingly retailers move beyond their initial foreign market entry mode when there are differences in the characteristics of the host and home markets. For example, a retailer is more likely to use an organic start-up in markets with a low psychic distance and favor joint ventures and licensing in markets with high psychic distance from the home market.
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© 2015 Academy of Marketing Science
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Bamisedun, K., Czinkota, M., Marinova, S. (2015). Key Determinants of Retail Internationalization: An Institutional Theory Approach. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_73
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DOI: https://doi.org/10.1007/978-3-319-10864-3_73
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-10864-3
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