Abstract
Recently, interaction orientation and entrepreneurial orientation have received significant research attention in the field of marketing and strategic management. This paper presents a conceptual framework depicting how interaction and entrepreneurial orientations work together to influence organizational capabilities and product innovations.
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- Conceptual Framework
- Strategic Management
- Product Innovation
- Research Attention
- Entrepreneurial Orientation
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© 2015 Academy of Marketing Science
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Chen, YC., Po-Chien, L. (2015). The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_71
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DOI: https://doi.org/10.1007/978-3-319-10864-3_71
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10863-6
Online ISBN: 978-3-319-10864-3
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