Abstract
This paper evaluates service quality in Iran's mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.
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© 2015 Academy of Marketing Science
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Sattari, S., Sangari, E.S., Peighambari, K. (2015). Service Quality in the Iranian Cellular Telecommunications Market. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_61
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DOI: https://doi.org/10.1007/978-3-319-10864-3_61
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10863-6
Online ISBN: 978-3-319-10864-3
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