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Exploring Social Influence and Incremental Online Persuasion on Twitter: A Longitudinal Study

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Mobile Web Information Systems (MobiWIS 2014)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 8640))

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Abstract

This paper outlines the second phase of an ongoing longitudinal research initiative aimed at exploring and describing why people use Twitter the way they do and what factors change their behaviors and attitudes over time. In a repeated online survey, 501 valid responses were collected from Twitter users. A comparative analysis of findings from both surveys verified persistent online persuasion patterns influencing both user behavior related to content generation and tweeting frequency, as well as user attitudes about Twitter being an influential tool to use in calling for action outside the virtual world. A comprehensive analysis of responses from 49 individuals who had participated in both surveys revealed underlying factors that had prompted changes in what they thought about Twitter, as well as their use behaviors. Further findings emphasized the role of social influence design principles and their capacity to explain changes that Twitter users had experienced over the period of two years.

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Author information

Authors and Affiliations

  1. Department of Information Processing Science, Faculty of Information Technology and Electrical Engineering, University of Oulu, P.O. Box 3000, FI-90014, Finland

    Agnis Stibe

Authors
  1. Agnis Stibe
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Editor information

Editors and Affiliations

  1. Department of Computing, University of Bradford, BD7 1DP, Bradford, UK

    Irfan Awan

  2. Department of Computing and Communication Technologies, Oxford Brookes University, OX33 1HX, Oxford, UK

    Muhammad Younas

  3. Department of Sercice and Information System Engineering, Universitat Politècnica de Catalunya, 08034, Barcelona, Spain

    Xavier Franch

  4. Department of Service and Information System Engineering, Universitat Politècnica de Catalunya, 08034, Barcelona, Spain

    Carme Quer

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© 2014 Springer International Publishing Switzerland

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Stibe, A. (2014). Exploring Social Influence and Incremental Online Persuasion on Twitter: A Longitudinal Study. In: Awan, I., Younas, M., Franch, X., Quer, C. (eds) Mobile Web Information Systems. MobiWIS 2014. Lecture Notes in Computer Science, vol 8640. Springer, Cham. https://doi.org/10.1007/978-3-319-10359-4_23

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  • DOI: https://doi.org/10.1007/978-3-319-10359-4_23

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-10358-7

  • Online ISBN: 978-3-319-10359-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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