Exploring Social Influence and Incremental Online Persuasion on Twitter: A Longitudinal Study

  • Agnis Stibe
Conference paper

DOI: 10.1007/978-3-319-10359-4_23

Volume 8640 of the book series Lecture Notes in Computer Science (LNCS)
Cite this paper as:
Stibe A. (2014) Exploring Social Influence and Incremental Online Persuasion on Twitter: A Longitudinal Study. In: Awan I., Younas M., Franch X., Quer C. (eds) Mobile Web Information Systems. MobiWIS 2014. Lecture Notes in Computer Science, vol 8640. Springer, Cham

Abstract

This paper outlines the second phase of an ongoing longitudinal research initiative aimed at exploring and describing why people use Twitter the way they do and what factors change their behaviors and attitudes over time. In a repeated online survey, 501 valid responses were collected from Twitter users. A comparative analysis of findings from both surveys verified persistent online persuasion patterns influencing both user behavior related to content generation and tweeting frequency, as well as user attitudes about Twitter being an influential tool to use in calling for action outside the virtual world. A comprehensive analysis of responses from 49 individuals who had participated in both surveys revealed underlying factors that had prompted changes in what they thought about Twitter, as well as their use behaviors. Further findings emphasized the role of social influence design principles and their capacity to explain changes that Twitter users had experienced over the period of two years.

Keywords

Twitter online persuasion social influence design principles user behavior incremental longitudinal 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Agnis Stibe
    • 1
  1. 1.Department of Information Processing Science, Faculty of Information Technology and Electrical EngineeringUniversity of OuluFinland