Abstract
The aim of this work is to investigate the impact of entrepreneurial orientation (EO) on the performance of firms belonging to the hotel industry. To do so, an empirical study is carried out with a sample of 79 independent hotels, all located in the south of Spain. The results suggest that there is a significant and negative result between EO and financial performance, measured in objective terms. This result is due to the willingness to innovate, to take risks, to carry out self-directed actions and be more proactive and aggressive than competitors entailing a cost for the organization which has a negative short-term effect.
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Cossío-Silva, F.J., Vega-Vázquez, M., Revilla-Camacho, MÁ. (2015). The Effect of Entrepreneurial Orientation on Results: An Application to the Hotel Sector. In: Peris-Ortiz, M., Sahut, JM. (eds) New Challenges in Entrepreneurship and Finance. Springer, Cham. https://doi.org/10.1007/978-3-319-08888-4_8
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