Abstract
This article discusses how a societal-referenced approach to strategic thinking and planning can add measurable value to logistic distribution systems using small and medium business in the City of Cajeme, Sonora, Mexico as the platform. By enlarging the value chain to include societal value to organizational value, improvements in effectiveness and efficiency may be demonstrated. The increase in competition in the international market from organizations has led to the investigation and establishment of strategies that increase their competitiveness in the market that they operate, this has aroused the interest of studying the logistics systems of the companies that help you increase the level of service to the client and improve its logistics efficiency. Through the development of this research, the goal is to design the technological solution to first level of needs of the logistic system of supply and distribution of Small and Medium Enterprises in the sector of Obregon City, which favor the increase of competitiveness. This study has great importance because currently there is no information about the logistic system of Small and Medium Enterprises in the sector service of Obregon City, which allows employers, educational and Government institutions, support programs tailored to the requirements of these organizations. Due to the enormous importance of small and medium-sized enterprises in Mexico, the benefits for the development of this project are several, among those ones can quote: Since the results of this research, you wish to design the technological solutions from the point of view of supply and distribution system, in Obregon City service sector of Small and Medium Enterprises, providing necessary information to support its competitiveness.
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Lagarda-Leyva, E.A., Portugal-Vásquez, J., Valenzuela-Preciado, L.G., Mendoza-Gurrola, T., Kaufman, R. (2014). Megaplanning: Strategic Planning, Results Oriented to Improve Organizational Performance. In: García-Alcaraz, J., Maldonado-Macías, A., Cortes-Robles, G. (eds) Lean Manufacturing in the Developing World. Springer, Cham. https://doi.org/10.1007/978-3-319-04951-9_12
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