Process on Demand: Planning and Control of Adaptive Business Processes

Abstract

Today, managers are facing a fast-moving business environment with changing customer needs and expectations, fast-evolving technologies and product lifecycles, strong globalization effects, accelerating innovation, and increasing digitization of products. Within this environment, managers need to ensure long-term business success for their company. In a growing market, it is important to respond by investing in innovative new products, sales channels, and marketing strategies. Organizations operating in a tough economic environment, on the other hand, need to focus on optimizing costs, timescales, and product resources in order to boost efficiency.