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Social Control and Optimal Marketing

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Controllability, Identification, and Randomness in Distributed Systems

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Abstract

This chapter presents a framework to design optimal marketing strategy over an opinion dynamics; utilizing the results presented in Chap. 8.

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Notes

  1. 1.

    Another type of communications between these 15, four member, families is studied in [27]. The setup in [27] analyzes a scenario that as two families meet, same gender parents and same age children tend to interact. This family interaction structure is a Cartesian network with factor networks; the inter-family network and intra-family network.

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Authors and Affiliations

  1. Palo Alto Research Center, Palo Alto, CA, USA

    Marzieh Nabi-Abdolyousefi

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  1. Marzieh Nabi-Abdolyousefi
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Correspondence to Marzieh Nabi-Abdolyousefi .

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Nabi-Abdolyousefi, M. (2014). Social Control and Optimal Marketing. In: Controllability, Identification, and Randomness in Distributed Systems. Springer Theses. Springer, Cham. https://doi.org/10.1007/978-3-319-02429-5_11

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