Abstract
In this chapter, I present background information for the new ideas proposed in this book. Here, I provide the book’s context, motivations for the new framework, and information for the development of specific elements of the new theory. This is not meant to be viewed as comprehensive; rather, it should be viewed as support for the rest of the book. Readers seeking detailed background information should explore alternate sources. The background is organized into three subsections: the history of the cause characterized by SD; the current state of the earth; and the current state of SD-related thinking and practice. Motivations for new theoretical framework are discussed in the context of the current state of SD. I conclude this chapter with a succinct summary of the two building blocks of the book, the Bubble Theory and the concept of onerization. I provide a high level understanding of these theories before delving into specific details in later chapters of the book. The next three chapters in this book are organized based on the Bubble Theory, and onerization is discussed in the context of various aspects of the Bubble Theory.
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Ding, M. (2014). Review, Motivation, and Theory. In: The Bubble Theory. SpringerBriefs in Business. Springer, Heidelberg. https://doi.org/10.1007/978-3-319-00921-6_1
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DOI: https://doi.org/10.1007/978-3-319-00921-6_1
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Publisher Name: Springer, Heidelberg
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Online ISBN: 978-3-319-00921-6
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