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Business Research Design: Exploratory, Descriptive and Causal Designs

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Business Research Methods

Abstract

The objective of this chapter is to define and explain research design in detail. In this chapter, we discussed three major types of research designs, such as exploratory, descriptive and causal research designs. We also explained the mode of data used in each of these designs and the techniques to collect these data, which would ultimately helps the researcher to decide appropriate analysis technique. This chapter concludes with budgeting and scheduling of a business research project and elaborated the guidelines for writing a business research proposal. This chapter designed in such a way that the reader can appreciate these concepts by considering the examples and cartoon illustrations, which would better elicit and convince the concept understanding.

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Notes

  1. 1.

    By David Voreacos, Alex Nussbaum and Greg Farrel, Johnson and Johnson reaches a band-aid, Bloomberg Business week.

  2. 2.

    Due of lack of representativeness it is not possible to compare the results from different groups in a strict quantitative sense.

  3. 3.

    Green.

  4. 4.

    See Ref. Sudman (1980).

  5. 5.

    See Ref. Cook and Campbell (1979).

  6. 6.

    See Ref. Cook and Campbell (1979).

References

  • ASQ Statistics Division Newsletter (2000), vol 19(issue 2)

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  • Beri GC (1989) Marketing research, 1st edn. Tata McGraw-Hill, New Delhi

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  • Cook T, Campbell D (1979) Quasi experimentation: design and analysis issues for field settings. Houghton Mifflin Company, Boston

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  • Sudman S (1980) Improving the quality of shopping centre sampling. J Mark Res 17:423–431

    Google Scholar 

  • Zikmund WG (2003) Business research methods, 7th edn. Thomson South-Western, Singapore, p 281

    Google Scholar 

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Author information

Authors and Affiliations

  1. IBS Hyderabad, IFHE University, Hyderabad, 501504, India

    S. Sreejesh

  2. Xavier Institute of Management, Xavier Road, Bhubaneswar, Orissa, 751013, India

    Sanjay Mohapatra

  3. Department of Statistics, University of Kerala, Trivandrum, Kerala, 695581, India

    M. R. Anusree

Authors
  1. S. Sreejesh
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  2. Sanjay Mohapatra
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  3. M. R. Anusree
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Corresponding author

Correspondence to S. Sreejesh .

Questions

Questions

  1. 1.

    In an experimental design, the primary goal is to isolate and identify the effects produced by the…

    1. a.

      Dependent variable

    2. b.

      Extraneous variable

    3. c.

      Independent variable

    4. d.

      Test unit

  2. 2.

    An experiment has high… if one has confidence that the experiential treatment has been the source of change in the dependent variable.

    1. a.

      Internal validity

    2. b.

      External validity

    3. c.

      Internal and external validity

    4. d.

      Internal and external reliability

  3. 3.

    Which of the following is a threat to internal validity of an experimental design

    1. a.

      Maturation

    2. b.

      Interaction of setting and treatment

    3. c.

      Interaction effects of pre-testing

    4. d.

      Reactive effects of experimental design

  4. 4.

    Which of the following effect in internal validity occurs when test units with extreme scores move closer to the average score during the course of the experiment

    1. a.

      Statistical Regression

    2. b.

      Selection bias

    3. c.

      Maturation

    4. d.

      Instrumentation

  5. 5.

    Which of the following statement is incorrect with respect to ‘An experimental design is a set of procedures specifying

    1. a.

      How to test units (subjects) are divided into homogeneous sub samples

    2. b.

      What independent variables or treatments are to be measured

    3. c.

      What dependent variables are to be measured

    4. d.

      How the extraneous variables are to be controlled

  6. 6.

    Randomization of test units is a part of…

    1. a.

      Pre-test

    2. b.

      Post-test

    3. c.

      Matching

    4. d.

      Experiment

  7. 7.

    A characteristic that distinguishes true experiments from weaker experimental designs is that true experiments include

    1. a.

      Random assignment

    2. b.

      Matching

    3. c.

      Repeated measurements of the dependent variable

    4. d.

      Random sampling

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Sreejesh, S., Mohapatra, S., Anusree, M.R. (2014). Business Research Design: Exploratory, Descriptive and Causal Designs. In: Business Research Methods. Springer, Cham. https://doi.org/10.1007/978-3-319-00539-3_3

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