Abstract
The first body chapter describes a few aspects of the biocultural paradigm I have adopted in my research program, which includes information from both biological and cultural influences on behaviors like communication and persuasion. This type of inquiry requires a more contextualized approach than the more highly focused rhetorical treatises that put words and parts of speech under a microscope. Adaptive rhetoric is expansive, and reveals information at the broader population level that can then be compared to the microscopy of more traditional work in the discipline.
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Parrish, A.C. (2021). Adaptive Rhetoric: A Biocultural Paradigm for the Study of Persuasion. In: The Sensory Modes of Animal Rhetorics. Palgrave Studies in Animals and Literature. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-76712-9_2
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DOI: https://doi.org/10.1007/978-3-030-76712-9_2
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