Abstract
Our senses are minute windows into an external world, from which we would otherwise be disconnected. They afford us several incomplete pictures that we merge in our minds to provide a rough and ready map to the exterior, the not us. This chapter introduces the inspiration and scope of my research into the overlapping worlds of biology, culture, and persuasion. Inspired by Marshall McLuhan’s often misunderstood statement that the medium is the message, and Jakob von Uexküll’s emphasis on the importance of Umwelten in the worldviews of creatures and how that shapes their interactions with all other living things, the book uncovers the sensory modes of human and nonhuman animal communication and persuasion.
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Parrish, A.C. (2021). Introduction: A Hoot in the Light. In: The Sensory Modes of Animal Rhetorics. Palgrave Studies in Animals and Literature. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-76712-9_1
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DOI: https://doi.org/10.1007/978-3-030-76712-9_1
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