Abstract
Some of the most important problems of modern civilization are issues related to the functioning of contemporary democracy, such as participation of citizens and political competition. In this context, new media have become an excellent platform for information, involvement and mobilization of the electorate. It means that in the period analyzed, new functions of modern media have been developed, and they seem to differentiate significantly each presidential campaign from previous ones. Information and communication technologies have found their wide application in electoral strategies. However, this mainly concerns the last two elections. Recent presidential campaigns in Poland have become interesting for researchers in terms of new media development and their implementation in politics. The main goal of the chapter is as follows: comparative analysis of activities implemented by presidential election committees in Poland and the use of new media in presidential campaigns (information dissemination, mobilization and engagement of voters); identification of effects the use of the Internet had in presidential election campaigns, and examination of how Internet tools used for information dissemination, mobilization and engagement of the electorate have developed over the years.
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Notes
- 1.
Two objections can be determined regarding the use of the term Internet. Firstly, the term itself is a very broad category which consists of many elements that enable various activities: exchange of correspondence, discussion with other Internet users, or most often activity associated with the use of the Internet, such as browsing information resources on websites. Secondly, the Internet, treated as a computer network, is the most common and well-known but not the only modern technology affecting the communication process, and exchange and flow of information. Source: L. Porębski: Elektroniczne oblicze polityki. Demokracja, państwo, instytucje polityczne w okresie rewolucji informacyjnej. Kraków 2001, p. 11.
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Stoppel, A. (2021). Exploring the Role of New Media in Evolution of Political Rivalry in Poland—Evidences from Presidential Elections from 1995 to 2015. In: Musiał-Karg, M., Luengo, Ó.G. (eds) Digitalization of Democratic Processes in Europe. Studies in Digital Politics and Governance. Springer, Cham. https://doi.org/10.1007/978-3-030-71815-2_6
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