Abstract
Australia | Andrew Hoyne is the Principal of place brand and property marketing agency Hoyne with offices in Sydney, Melbourne, and Brisbane (Australia). Over the last decade Hoyne has evolved to a core focus on place and property, and today they work with major international asset owners, developers, and local councils to create recognizable landmarks and destinations. Andrew’s passion for the power of place has led him to produce The Place Economy, a series of resource books on the social and economic benefits of effective placemaking from around the world.
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Kaefer, F. (2021). Andrew Hoyne on Placemaking and Place Branding in Australia. In: An Insider’s Guide to Place Branding. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-67144-0_8
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DOI: https://doi.org/10.1007/978-3-030-67144-0_8
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Publisher Name: Springer, Cham
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