Abstract
Sweden | Dr. Andrea Lucarelli is an Associate Professor at Stockholm Business School, Stockholm University. His primary research interest is connected to the political dimension of branding places as cities and regions, as well as other public–private sector entities and sport sectors. He mainly adopts qualitative methodologies, using a vast array of socio-cultural and political approaches to analyze the socio-economic impact of branding. Andrea is a co-editor of The Nordic Wave in Place Branding: Poetics, Practices, Politics (2019).
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Kaefer, F. (2021). Dr. Andrea Lucarelli on the Politics of Place Branding. In: An Insider’s Guide to Place Branding. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-67144-0_7
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DOI: https://doi.org/10.1007/978-3-030-67144-0_7
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