Abstract
USA | Bill Baker is considered one of the pioneers in place branding and is recognized internationally as an innovative strategist and thought leader. He has worked in over 30 countries at a national level, as well as with hundreds of small cities and regions around the world, developing place branding and tourism development and marketing strategies for dozens of locations. Bill is the author of Destination Branding for Small Cities (2012) and Place Branding for Small Cities and Regions—The Essentials for Successful Destination Branding (2019).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Kaefer, F. (2021). Bill Baker on Destination Branding for Small Cities and Regions. In: An Insider’s Guide to Place Branding. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-67144-0_11
Download citation
DOI: https://doi.org/10.1007/978-3-030-67144-0_11
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-67143-3
Online ISBN: 978-3-030-67144-0
eBook Packages: Business and ManagementBusiness and Management (R0)