Abstract
India | Aparna Dutt Sharma is presently Secretary General of the Cement Manufacturers Association of India (CMA) and formerly CEO of India Brand Equity Foundation (IBEF) of the Government of India. At IBEF, Aparna brought international acclaim for the government-led branding institution through high decibel Made in India campaigns in over 25 markets. She has been Vice President of the World Association of Investment Promotion Agencies (WAIPA) and led country strategy workshops for UNCTAD. Aparna has also been a special contributor to The Place Brand Observer and served on the advisory board of the City Nation Place Global Forum.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Kaefer, F. (2021). Aparna Dutt Sharma on India, Nation Branding and Investment Promotion. In: An Insider’s Guide to Place Branding. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-67144-0_10
Download citation
DOI: https://doi.org/10.1007/978-3-030-67144-0_10
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-67143-3
Online ISBN: 978-3-030-67144-0
eBook Packages: Business and ManagementBusiness and Management (R0)