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Statistical Analysis of Behavioral Intention Towards Private Umbilical Cord Blood Banking

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Progress in Intelligent Decision Science (IDS 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1301))

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Abstract

In this paper we propose a conceptual framework to identify the key dimensions affecting behavioral intention to bank umbilical cord blood in Iran. We examine the impact of awareness, reference group, usability, disease history, and price on perceived risk and behavioral intention to use umbilical cord blood banking service. To evaluate the proposed model of umbilical cord blood banking behavioral intention and to test our hypotheses, we apply field exploratory research. We use a five-point Likert scale to form a questionnaire to collect the data. The model is estimated with a sample of 242 Royan cord blood bank customers in Tehran. We use Pearson correlation and structural equation modeling to analyze the structural relationships between research variables, perceived risk, and behavioral intention. This research gives novelty on the determinants of behavioral intention in private umbilical cord blood banking, which adds value to literature and future managerial practices. Results show that usability is the primary determinant in cord blood banking.

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Author information

Authors and Affiliations

  1. Islamic Azad University - Center Tehran Branch, Tehran, Iran

    Sonia Ghayem

  2. Islamic Azad University - South Tehran Branch, Tehran, Iran

    Reza Foudazi

Authors
  1. Sonia Ghayem
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  2. Reza Foudazi
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Correspondence to Sonia Ghayem .

Editor information

Editors and Affiliations

  1. Faculty of Engineering and Natural Sciences, Bahcesehir University, Istanbul, Turkey

    Tofigh Allahviranloo

  2. Faculty of Engineering and Natural Sciences, Bahçeşehir University, Istanbul, Turkey

    Soheil Salahshour

  3. Faculty of Engineering and Natural Sciences, Bahcesehir University, Istanbul, Turkey

    Nafiz Arica

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Ghayem, S., Foudazi, R. (2021). Statistical Analysis of Behavioral Intention Towards Private Umbilical Cord Blood Banking. In: Allahviranloo, T., Salahshour, S., Arica, N. (eds) Progress in Intelligent Decision Science. IDS 2020. Advances in Intelligent Systems and Computing, vol 1301. Springer, Cham. https://doi.org/10.1007/978-3-030-66501-2_3

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