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Feeling the Pain of Others in Need: Studying the Effect of VR on Donation Behavior Using EEG

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Information Systems and Neuroscience (NeuroIS 2020)

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 43))

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Abstract

Virtual reality (VR) enables people to engage in experiences that reach far beyond physical reality. This has inspired humanitarian organizations (among others the United Nations) to use VR technology to raise the awareness of humanitarian crises by virtually transporting people to the regions affected. As a consequence, these immersive experiences may lead to a change in the readiness to donate. As scientific evidence for this effect is still rare we propose an experimental design which aims at investigating how immersion affects donation behavior. In particular, neurophysiological measurement (EEG) shall shed light on the influence of immersion on emotional and motivational processes. First results from a convenient sample of young men indicate that donation behavior is linked to the dynamics of frontal alpha asymmetry changes.

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Author information

Authors and Affiliations

  1. Institute of Information Systems and Marketing, Karlsruhe Institute of Technology (KIT), Karlsruhe, Germany

    Anke Greif-Winzrieth, Michael Knierim, Christian Peukert & Christof Weinhardt

Authors
  1. Anke Greif-Winzrieth
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  2. Michael Knierim
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  3. Christian Peukert
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  4. Christof Weinhardt
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Corresponding author

Correspondence to Anke Greif-Winzrieth .

Editor information

Editors and Affiliations

  1. Information Systems and Quantitative Sciences (ISQS), Texas Tech University, Lubbock, TX, USA

    Fred D. Davis

  2. University of Applied Sciences Upper Austria, Steyr, Austria

    René Riedl

  3. Department of Information Systems, University of Liechtenstein, Vaduz, Liechtenstein

    Jan vom Brocke

  4. Department of Information Technology, HEC Montréal, Montreal, QC, Canada

    Pierre-Majorique Léger

  5. Department of Information Systems, Kennesaw State University, Kennesaw, GA, USA

    Adriane B. Randolph

  6. Department for Digital Business, University of Applied Sciences Upper Austria, Steyr, Austria

    Thomas Fischer

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Greif-Winzrieth, A., Knierim, M., Peukert, C., Weinhardt, C. (2020). Feeling the Pain of Others in Need: Studying the Effect of VR on Donation Behavior Using EEG. In: Davis, F.D., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A.B., Fischer, T. (eds) Information Systems and Neuroscience. NeuroIS 2020. Lecture Notes in Information Systems and Organisation, vol 43. Springer, Cham. https://doi.org/10.1007/978-3-030-60073-0_19

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  • DOI: https://doi.org/10.1007/978-3-030-60073-0_19

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-60072-3

  • Online ISBN: 978-3-030-60073-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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