Abstract
NeuroIS approach is used in this research in order to improve the decision-making process and the Decision Support System (DSS), which is a particular kind of information system, for the FITradeoff method. In this research the decision-makers (DMs) behavior is investigated when they are solving Multi-Criteria Decision Making/Aiding problems, considering the holistic evaluation process. In this research, neuroscience experiments were constructed to investigate the holistic evaluation process using graphical and tabular visualizations. These experiments were applied to more than 150 management engineering students. As a result, using an electroencephalogram, the Alpha-Theta Diagram has been proposed, which is a new concept to classify the DMs patterns of behavior, considering Theta (4–8 Hz) and Alpha (8–13 Hz) activities. Based on this diagram, improvements can be suggested to be included in the FITradeoff DSS specially for problems involved in a ranking order context.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Riedl, R., Banker, R.D., Benbasat, I., Davis, F.D., Dennis, A.R., Dimoka, A., Gefen, D., Gupta, A., Ischebeck, A., Kenning, P., Müller-Putz, G., Pavlou, P.A., Straub, D.W., vom Brocke, J., Weber, B.: On the foundations of NeuroIS: reflections on the Gmunden Retreat 2009. Commun. Assoc. Inf. Syst. 27, 15 (2010)
Riedl, R., Fischer, T., Léger, P.M., Davis, F.D.: A decade of NeuroIS research: progress, challenges, and future directions (2020)
Keeney, R.L., Raiffa, H.: Decision Making with Multiple Objectives, Preferences, and Value Tradeoffs. Wiley, Nova York (1976)
Belton, V., Stewart, T.: Multiple Criteria Decision Analysis: An Integrated Approach. Springer, Heidelberg (2002)
Figueira, J., Greco, S., Ehrgott, M. (eds.). Multiple Criteria Decision Analysis: State of the Art Surveys. Springer, Heidelberg (2005)
de Almeida, A.T., Cavalcante, C., Alencar, M., Ferreira, R., de Almeida-Filho, A.T., Garcez, T.: Multicriteria and Multi-objective Models for Risk, Reliability and Maintenance Decision Analysis. International Series in Operations Research & Management Science, vol. 231. Springer, New York (2015)
de Almeida, A.T., de Almeida, J.A., Costa, A.P.C.S., de Almeida-Filho, A.T.: A new method for elicitation of criteria weights in additive models: flexible and interactive tradeoff. Eur. J. Oper. Res. 250, 179–191 (2016)
Loos, P., Riedl, R., Müller-Putz, G.R., Vom Brocke, J., Davis, F.D., Banker, R.D., Léger, P.M.: NeuroIS: neuroscientific approaches in the investigation and development of information systems. Bus. Inf. Syst. Eng. 2(6), 395–401 (2010)
Frej, E.A., Roselli, L.R.P., de Almeida, A.J., de Almeida, A.T.: A multicriteria decision model for supplier selection in a food industry based on FITradeoff method. Math. Probl. 2017, 1–9 (2017)
Barla, S.B.: A case study of supplier selection for lean supply by using a mathematical model. Logist. Inf. Manage. 16, 451–459 (2003)
Lashgari, A., Yazdani-Chamzini, A., Fouladgar, M., Zavadskas, E., Shafiee, S., Abbate, N.: Equipment selection using fuzzy multi criteria decision making model: key study of Gole Gohar iron mine. Eng. Econ. 23(2), 125–136 (2012)
Wang, L., Chu, J., Wu, J.: Selection of optimum maintenance strategies based on a fuzzy analytic hierarchy process. Int. J. Prod. Econ. 107(1), 151–163 (2007)
Korhonen, P., Wallenius, J.: Behavioral issues in MCDM: neglected research questions. In: Multicriteria Analysis, pp. 412–422. Springer, Heidelberg (1997)
Hunt, L.T., Dolan, R.J., Behrens, T.E.: Hierarchical competitions subserving multi-attribute choice. Nat. Neurosci. 17(11), 1613–1622 (2014)
Wallenius, J., Dyer, J.S., Fishburn, P.C., Steuer, R.E., Zionts, S., Deb, K.: Multiple criteria decision making, multiattribute utility theory: recent accomplishments and what lies ahead. Manage. Sci. 54(7), 1336–1349 (2008)
Wallenius, H., Wallenius, J.: Implications of world mega trends for MCDM research. In: Ben Amor, S., de Almeida, A., de Miranda, J, Aktas, E. (eds.). Advanced Studies in Multi-Criteria Decision Making. Series in Operations Research, 1st edn., pp. 1–10. Chapman and Hall/CRC, New-York (2020)
de Almeida, A.T; Roselli, L.R.P.: Visualization for decision support in FITradeoff method: exploring its evaluation with cognitive neuroscience. In: Lecture Notes in Business Information Processing, vol. 282, pp. 61–73. Springer, Heidelberg (2017)
Roselli, L.R.P., Frej, E.A, de Almeida, A.T.: Neuroscience experiment for graphical visualization in the FITradeoff decision support system. In: Chen, Y., Kersten, G., Vetschera, R., Xu, H. (eds.) Group Decision and Negotiation in an Uncertain World. Lecture Notes in Business Information Processing. vol. 315 (2018)
Roselli, L.R.P., de Almeida, A.T., Frej, E.A.: Decision neuroscience for improving data visualization of decision support in the FITradeoff method. Oper. Res. Int. J. 19, 1–21 (2019)
Roselli, L.R.P., Pereira, L.S., da Silva, A.L.C.L., de Almeida, A.T., Morais, D.C., Costa, A.P.C.S.: Neuroscience experiment applied to investigate decision-maker behavior in the tradeoff elicitation procedure. Ann. Oper. Res. 289, 1–18 (2019)
Silva, A.L.C.L, Costa, A.P.C.S.: FITradeoff decision support system: an exploratory study with neuroscience tools. In: NeuroIS Retreat 2019, Viena (2019)
Dimoka, A., Davis, F.D., Gupta, A., Pavlou, P.A., Banker, R.D., Dennis, A.R., Ischebeck, A., Müller-Putz, G., Benbasat, I., Gefen, D., Kenning, P.H.: On the use of neurophysiological tools in IS research: developing a research agenda for NeuroIS. MIS Q. 36, 679–702 (2012)
Kirkwood, C.W., Corner, J.L.: The effectiveness of partial information about attribute weights for ranking alternatives in multi attribute decision making. Organ. Behav. Hum. Decis. Process. 54(3), 456–476 (1993)
Kirkwood, C.W., Sarin, R.K.: Ranking with partial information: a method and an application. Oper. Res. 33(1), 38–48 (1985)
Punkka, A., Salo, A.: Preference programming with incomplete ordinal information. Eur. J. Oper. Res. 231(1), 141–150 (2013)
Salo, A.A., Hamalainen, R.P.: Preferenceratios in multiattribute evaluation (PRIME)-elicitation and decision procedures under incomplete information. IEEE Trans. Syst. Man Cybernet. Part A Syst. Hum. 31(6), 533–545 (2001)
Weber, M., Borcherding, K.: Behavioral influences on weight judgments in multi-attribute decision making. Eur. J. Oper. Res. 67, 1–12 (1993)
Frej, E.A., de Almeida, A.T., Costa, A.P.C.S.: Using data visualization for ranking alternatives with partial information and interactive tradeoff elicitation. Oper. Res. Int. J. 19, 909–931 (2019)
Klimesch, W.: EEG alpha and theta oscillations reflect cognitive and memory performance: a review and analysis. Brain Res. Rev. 29, 169–195 (1999)
Andreassi, J.L.: Psychophysiology: Human Behavior and Physiological Response, Hillsdale, NJ (1995)
de Loof, E., Vassena, E., Janssens, C., de Taeye, L., Meurs, A., Van Roost, D., Verguts, T.: Preparing for hard times: scalp and intracranial physiological signatures of proactive cognitive control. Psychophysiology 56, 10 (2019)
MacDonald, J.S.P., Mathan, S., Yeung, N.: Trial-by-trial variations in subjective attentional state are reflected in ongoing prestimulus EEG alpha oscillations. Front. Psychol. 2, 82 (2011)
Holm, A., Lukander, K., Korpela, J., Sallinen, M., Müller, K.M.I.: Estimating brain load from the EEG. Sci. World J. 9, 639–651 (2009)
Klimesch, W., Schack, B., Sauseng, P.: The functional significance of theta and upper alpha oscillations. Exp. Psychol. 52(2), 99–108 (2005)
Léger, P.M., Davis, F.D., Cronan, T.P., Perret, J.: Neurophysiological correlates of cognitive absorption in an enactive training context. Comput. Hum. Behav. 34, 273–283 (2014)
Acknowledgements
This project was supported by the National Council for Scientific and Technological Development (CNPq) and Coordination for the Improvement of Higher Education Personnel (CAPES).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
de Almeida, A.T., Roselli, L.R.P. (2020). NeuroIS to Improve the FITradeoff Decision-Making Process and Decision Support System. In: Davis, F.D., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A.B., Fischer, T. (eds) Information Systems and Neuroscience. NeuroIS 2020. Lecture Notes in Information Systems and Organisation, vol 43. Springer, Cham. https://doi.org/10.1007/978-3-030-60073-0_13
Download citation
DOI: https://doi.org/10.1007/978-3-030-60073-0_13
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-60072-3
Online ISBN: 978-3-030-60073-0
eBook Packages: Computer ScienceComputer Science (R0)