Abstract
As a burgeoning area of research, Arts and Business still lacks clearly defined boundaries, thus requiring the largest possible contribution from previously validated research. So as not to neglect any important contributions, the review of the relevant literature which follows focuses mainly on research conducted in the area of management. In order to assure that literature review was as complete as possible, we adopted a method called systematic literature review. After an overview of this methodology, its application will be deeply described. A description of the results obtained will follow, together with the main literature strands highlighted in the field of Art and Business.
This chapter is revised and updated from the author’s dissertation Art & Business from sponsorship and philanthropy to the contemporary process of artification, Sorbonne U. and Macerata U. completed in 2016.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
It should be noted, that Daragh O’Reilly’s study refers to the article by Rentschler and Kirchner entitled “Who is publishing and citing arts management/marketing articles? Examining the external impact of arts management journals,” published as act of the ninth International Colloquium on Arts, Heritage, Non Profit and Social Marketing conference, held in King’s College of London in September 2010. For the present study, instead, article of Rentschler and Kirchner published in 2012 on Arts Marketing: an international journal has been used. The list of the major journals in the field of arts management has not changed in the two different versions of the research.
References
Alexander, V. D. (2014). Art and the twenty-first century gift: Corporate philanthropy and government funding in the cultural sector. Anthropological Forum, 24(4), 364–380. https://doi.org/10.1080/00664677.2014.947917
Alexander, V. D. (1996). From philanthropy to funding: The effects of corporate and public support on American art museums. Poetics, 24(2–4), 87–129. https://doi.org/10.1016/0304-422X(95)00003-3
Alfakhri, D., Harness, D., Nicholson, J., & Harness, T. (2018). The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers. Journal of Business Research, 85, 523–531. https://doi.org/10.1016/j.jbusres.2017.10.031
An, D., & Youn, N. (2018). The inspirational power of arts on creativity. Journal of Business Research, 85, 467–475. https://doi.org/10.1016/j.jbusres.2017.10.025
Areni, C. S. (2003). Examining managers’ theories of how atmospheric music affects perception, behaviour and financial performance. Journal of Retailing and Consumer Services, 10(5), 263–274. https://doi.org/10.1016/S0969-6989(02)00063-2
Barends, E., Rousseau, D. M. & Briner, R. B. (2014). Evidence-based management: The basic principles. Amsterdam: Center for Evidence-Based Management. Accessed August 18, 2020, from https://www.cebma.org/wp-content/uploads/Evidence-Based-Practice-The-Basic-Principles.pdf
Baumgarth, C. (2018). Brand management and the world of the arts: Collaboration, co-operation, co-creation, and inspiration. Journal of Product & Brand Management, 27(3), 237–248. https://doi.org/10.1108/JPBM-03-2018-1772
Behnke, C. (2007). Corporate art collecting: A survey of German-speaking companies. The Journal of Arts Management, Law, and Society, 37(3), 225–244. https://doi.org/10.3200/JAML.37.3.225-244
Bloch, M. (1989). Corporate social responsibility and the arts. Journal of Arts Management and Law, 19(2), 23–32. https://doi.org/10.1080/07335113.1989.9943118
Borghini, S., Visconti, L. M., Anderson, L., & Sherry Jr., J. F. (2010). Symbiotic postures of commercial advertising and street art. Journal of Advertising, 39(3), 113–126. https://doi.org/10.2753/JOA0091-3367390308
Brennan, L., Binney, W., & Brady, E. (2012). The raising of corporate sponsorship: A behavioral study. Journal of Nonprofit and Public Sector Marketing, 24(3), 222–237. https://doi.org/10.1080/10495142.2012.705181
Briner, R. B., Denyer, D. & Rousseau, D.M. (2009). Evidence-Based Management: Concept Cleanup Time? Academy of Management Perspectives (November), 19–32. https://doi.org/10.5465/amp.23.4.19
Briner, R. B., & Walshe, N. D. (2014). From passively received wisdom to actively constructed knowledge: Teaching Systematic review skills as a Foundation of Evidence-Based Management. Academy of Management Learning & Education, 13(3), 415–432. https://doi.org/10.5465/amle.2013.0222
Bucher, V. (1989). Art and cultural sponsorship ‘Austrian -style’. The International Journal of Museum Management and Curatorship, 8, 77–82. https://doi.org/10.1080/09647778909515153
Bulut, D., & Bulut Yumrukaka, C. (2009). Corporate social responsibility in culture and art. Management of Environmental Quality: An International Journal, 20(3), 311–320. https://doi.org/10.1108/14777830910950702
Carlucci, D., & Schiuma, G. (2018). The power of the arts in business. Journal of Business Research, 85, 342–347. https://doi.org/10.1016/j.jbusres.2017.10.012
Carrillat, F. A., D’astous, A., & Colbert, F. (2008). The effectiveness of art venue sponsorship: An attribution perspective. Journal of Sponsorship, 1(3), 274–285. http://hdl.handle.net/10453/29821
Carù, A., Ostillio, M., & Leone, G. (2017). Corporate museums to enhance brand authenticity in luxury goods companies: The case of Salvatore Ferragamo. International Journal of Arts Management, 19(2), 32–45. ISSN 1480-8986, ZDB-ID 2105595-6.
Cassullo, J. L. (1988). The fine art of corporate collecting. Harvard Business Review, 66(6), 137–141.
Chailan, C. (2018). Art as a means to recreate luxury brands’ rarity and value. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2017.10.019
Chaney, D., Pulh, M., & Mencarelli, R. (2017). When arts inspire businesses: Museums as tool of brands. Journal of Business Research, 85, 452–458. https://doi.org/10.1016/j.jbusres.2017.10.023
Choi, E., Ko, E., & Kim, A. J. (2018). Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters. Journal of Business Research, 69(12), 5827–5832. https://doi.org/10.1016/j.jbusres.2016.04.180
Chong, D. (2000). Re-readings in arts management. Journal of Arts Management, Law & Society, 29(4), 290–303. https://doi.org/10.1080/10632920009597307
Cochrane EPOC Effective Practice and Organisation of Care (2017). How to develop a search strategy for an intervention review. Accessed June 15, 2020, from https://epoc.cochrane.org/sites/epoc.cochrane.org/files/public/uploads/Resources-for-authors2017/how_to_develop_a_search_strategy.pdf
Colbert, F., D’astous, A., & Parmentier, M. A. (2005a). Consumer perceptions of sponsorship in the arts. International Journal of Cultural Policy, 11(2), 215–228. https://doi.org/10.1080/10286630500198245
Colbert, F., D’astous, A., & Parmentier, M. A. (2005b). Consumer perception of private versus public sponsorship of the arts. International Journal of Arts Management, 8(1), 48–60. http://www.jstor.org/stable/41064862
Comunian, R. (2008). Culture Italian style: Business and the arts. Journal of Business Strategy, 29(3), 37–44. https://doi.org/10.1108/02756660810873209
Comunian, R. (2009). Towards a new conceptual framework for business investments in the arts: Some examples from Italy. The Journal of Arts Management, Law, and Society, 39(3), 200–220. https://doi.org/10.1080/10632920903218521
Cwi, D., & Strausbaugh, J. (1988). The royalists, the realists, and the radicals: A comparative analysis of arts funding in Canada and the United States. Journal of Cultural Economics, 12(1). http://www.jstor.org/stable/41810396
Daellenbach, K. (2012). Understanding the decision-making processes for arts sponsorship. International Journal of Nonprofit & Voluntary Sector Marketing, 17(4), 363–374. https://doi.org/10.1002/nvsm.1432
Daellenbach, K., Thirkell, P., & Zander, L. (2013). Examining the influence of the individual in arts sponsorship decisions. Journal of Nonprofit and Public Sector Marketing, 25(1), 81–104. https://doi.org/10.1080/10495142.2013.759819
Dalakas, V. (2009). Consumer response to sponsorships of the performing arts. Journal of Promotion Management, 15(1/2), 204–211. https://doi.org/10.1080/10496490902837650
Davies, H. T. O., Nutley, S. M., & Smith, P. C. (2000). What works? Evidence-based policy and practice in public services. Bristol: The Policy Press.
Dell’era, C. (2010). Art for business: Creating competitive advantage through cultural projects. Industry & Innovation, 17(1), 71–89. https://doi.org/10.1080/13662710903573844
Dietz, J., Antonakis, J., Hoffrage, U., Krings, F., Marewski, J. & Zehnder, C. (2014). Teaching Evidence-based management with a focus on producing local evidence. Accessed April 10, 2015, from https://serval.unil.ch/resource/serval:BIB_9EC91D46ECD7.P001/REF
Dion, D., & Arnould, E. (2011). Retail luxury strategy: Assembling Charisma through art and magic. Journal of Retailing, 87(4), 502–520. https://doi.org/10.1016/j.jretai.2011.09.001
Durand, J.-C., De Gouveia, M. A., & Berman, G. (1996). Business sponsorship and fiscal incentives for culture in Brazil: Analysis of a recent experience. The European Journal of Cultural Policy, 3(1), 27–37. https://doi.org/10.1080/10286639609358032
Estes, Z., Brotto, L., & Busacca, B. (2018). The value of art in marketing: An emotion-based model of how artworks in ads improve products evaluations. Journal of Business Research, 85, 396–405. https://doi.org/10.1016/j.jbusres.2017.10.017
File, K. M., & Prince, R. (1998). Cause related marketing and corporate philanthropy in the privately held Enterprise. Journal of Business Ethics, 17(14), 1529–1539. https://www.jstor.org/stable/25073987
Finkel, R. (2010). Re-imaging arts festivals through a corporate lens: A case study of business sponsorship at the Henley festival. Managing Leisure, 15(4), 237–250. https://doi.org/10.1080/13606719.2010.508664
Fishel, D. (2002). Australian philanthropy and the arts: How does it compare? International Journal of Arts Management, 4(2), 9–15.
Frank, B., & Geppert, K. (2004). Are small recipients overlooked by sponsors? An empirical note. Journal of Cultural Economics, 28(2), 143–156. https://doi.org/10.1023/B:JCEC.0000019574.70428.c7
French, S. (1991). The corporate art of helping the arts. Public Relations Quarterly, 36(3), 25–27.
Goodman, J. S., Gary, M. S., & Wood, E. R. (2014). Bibliographic search training for evidence-based management education: A review of relevant literatures. Academy of Management Learning & Education, 13(3), 322–353. https://doi.org/10.5465/ambpp.2014.159
Gorn, G. (1982). The effects of music in advertising choice behaviour: A classical conditioning approach. Journal of Marketing, 46(1), 94–101. https://doi.org/10.1177/002224298204600109
Hagdtvedt, H., & Patrick, V. M. (2008a). Art infusion: The influence of visual art on the perception and evaluation of consumer products. Journal of Marketing Research, 45(3), 379–389. https://doi.org/10.1509/jmkr.45.3.379
Hagdtvedt, H., & Patrick, V. M. (2008b). Art and the brand: The role of visual art in enhancing brand extendibility. Journal of Consumer Psychology, 18(3), 212–222. https://doi.org/10.1016/j.jcps.2008.04.010
Herranz de la Casa, J. M., Manfredi, J. L., & Cabezuelo-Lorenzo, F. (2015). Latest trends and initiatives in corporate social responsibility: A communicational analysis of successful cases of arts and culture in Spain. Catalan Journal of Communication and Cultural Studies, 7(2), 217–229. https://doi.org/10.1386/cjcs.7.2.217_1
Hetsroni, A., & Tukachinsky, R. H. (2005). The use of fine art in advertising: A survey of Creatives and content analysis of advertisements. Journal of Current Issues & Research in Advertising, 27(1), 93–107. https://doi.org/10.1080/10641734.2005.10505176
Hewitt, J. (2000). Posters of distinction: Art, advertising and the London, Midland, and Scottish railways. The MIT Press, 16(1), 16–35. https://doi.org/10.1162/074793600300159574
Hjorth, D., & Pelzer, P. (2007). The fate of phaeton: Baroque art for management sake? Organization, 14(6), 869–886. https://doi.org/10.1177/1350508407085413
Hoeken, H., & Ruikes, L. (2005). Art for Art’s sake? An exploratory study of the possibility to align works of art with an Organization’s identity. International Journal of Business Communication, 42(3), 233–246. https://doi.org/10.1177/0021943605277111
Huettl, V., & Gierl, H. (2012). Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information. Marketing Letters, 23(3), 893–904. https://doi.org/10.1007/s11002-012-9196-z
Hüttl-Maack, V. (2018). Visual art in advertising: New insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product. Journal of Product & Brand Management, 27(3), 262–276. https://doi.org/10.1108/JPBM-02-2017-1424
Jain, R., & Bagdare, S. (2011). Music and consumption experience: A review. International Journal of Retail and Distribution Management, 39(4), 289–302. https://doi.org/10.1108/09590551111117554
Jeffri, J. (1989). Training the new Philantropists. Journal of Arts, Management and Law, 19(2), 11–21. https://doi.org/10.1080/07335113.1989.9943117
Jelinek, J.-S. (2018). Art as strategic branding tool for luxury fashion brands. Journal of Product & Brand Management, 27(3), 294–307. https://doi.org/10.1108/JPBM-01-2017-1408
Joy, A., Wang, J. J., Chan, T.-S., Sherry Jr., J. F., & Cui, G. (2014). M(art)worlds: Consumer perceptions of how luxury Brand Stores become art institutions. Journal of Retailing, 90(3), 347–364. https://doi.org/10.1016/j.jretai.2014.01.002
Kapferer, J. N. (2014). The artification of luxury: From artisans to artists. Business Horizons, 57(3), 371–380. https://doi.org/10.1016/j.bushor.2013.12.007
Kapferer, J.-N. (2012). Abundant rarity: The key to luxury growth. Business Horizons, 55(5), 453–462. https://doi.org/10.1016/j.bushor.2012.04.002
Kawashima, N. (2012). Corporate support for the arts in Japan: Beyond emulation of the Western models. International Journal of Cultural Policy, 18(3), 295–307. https://doi.org/10.1080/10286632.2011.651132
Kepes, S., Bennett, A. A., & Mcdaniel, M. A. (2014). Evidence-based management and the trustworthiness of our cumulative scientific knowledge: Implications for teaching, research, and practice. Academy of Management Learning & Education, 13(3), 446–466. https://doi.org/10.5465/amle.2013.0193
Killacky, J. R. (1998). Corporate research and venture capital models for the arts. International Journal of Arts Management, 1(1), 295–307. https://doi.org/10.1080/10286632.2011.651132
Kim, K., Ko, E., & Lee, Y. (2012). Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers. Journal of Global Fashion Marketing, 3(4), 180–186. https://doi.org/10.1080/20932685.2012.10600848
Kim, P., Vaidyanathan, R., Chang, H., & Stoel, L. (2018). Using brand alliances with artists to expand retail brand personality. Journal of Business Research, 85, 424–433. https://doi.org/10.1016/j.jbusres.2017.10.020
Kirchberg, V. (1995). Arts sponsorship and the state of the City: The impact of local socio-economic conditions on corporate arts support. Journal of Cultural Economics, 19(4), 305–320. http://www.jstor.org/stable/41810561
Kirchberg, V. (2004). Structures of corporate arts patronage between the world wars: A case study of the corporate leaders P.S. du Pont. Journal of Arts, Management and Law, 33(4), 263–280. https://doi.org/10.3200/JAML.33.4.263-280
Koronaki, E., Kyrousi, A. G., & Panigyrakis, G. G. (2018). The emotional value of arts-based initiatives: Strengthening the luxury brand-consumer relationship. Journal of Business Research, 85, 406–413. https://doi.org/10.1016/j.jbusres.2017.10.018
Kottasz, R., Bennett, R., Savani, S., Mousley, W., & Ali-Choudhury, R. (2007). The role of the corporate art collection in corporate identity management: The case of deutsche Bank. International Journal of Arts Management, 10(1), 19–31. https://www.jstor.org/stable/41064905
Kottasz, R., Bennett, R., Savani, S., Mousley, W., & Ali-Choudhury, R. (2008). The role of corporate art in the management of corporate identity. Corporate Communications: An International Journal, 13(3), 235–254. https://doi.org/10.1108/13563280810893634
Kressner Cobb, N. (1996). Looking ahead: Private sector giving to the arts and the humanities. The Journal of Arts Management, Law, and Society, 26(2), 125–160. https://doi.org/10.1080/10632921.1996.9942959
Kressner Cobb, N. (2002). The new philanthropy: Its impact on funding arts and culture. Journal of Arts, Management and Law, 32(2), 125–143. https://doi.org/10.1080/10632920209596969
Kristal, S., Baumgarth, C., & Henseler, J. (2018). “Brand play” versus “brand attack”: The subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists. Journal of Product & Brand Management, 27(3), 334–347. https://doi.org/10.1108/JPBM-01-2017-1405
Lagier, J., & Godey, B. (2007). A scale for measuring aesthetic style in the field of luxury and art products. International Journal of Arts Management, 9(2), 39–50. http://www.jstor.org/stable/41064918
Leclair, M. S., & Gordon, K. (2000). Corporate support for artistic and cultural activities: What determines the distribution of corporate giving? Journal of Cultural Economics, 24(3), 225–241. https://doi.org/10.1023/A:1007686500896
Lee, J., Kim, J., & Yu, J. (2015a). Effects of congruence of product, visual image, and consumer self-image on art-infusion advertising. Social Behavior and Personality: An International Journal, 43(10), 1725–1740. https://doi.org/10.2224/sbp.2015.43.10.1725
Lee, H. C., Chen, W. W., & Wang, C. W. (2015b). The role of visual art in enhancing perceived prestige of luxury brands. Marketing Letters, 26(4), 593–606. https://doi.org/10.1007/s11002-014-9292-3
Lehu, J. (2011). Ceci n’est pas une marque. La Revue des Sciences de Gestion, 251(5), 165–176. https://doi.org/10.3917/rsg.251.0165
Lewandowska, K. (2015). From sponsorship to Partnership in Arts and Business Relations. The Journal of Arts Management, Law and Society, 45(1), 33–50. https://doi.org/10.1080/10632921.2014.964818
Lewandowska, K. (2016). It’s not all about the profit: An analysis of changes in arts and business relations. Economics and Business Review, 2(16). https://doi.org/10.18559/ebr.2016.1.7
Lindenberg, M., & Oosterlinck, K. (2011). Art collections as a strategy tool: A typology based on the Belgian financial sector. International Journal of Arts Management, 13(3), 4–19.
Martorella, R. (1996). Arts and business: an international perspective on sponsorship. Westport, CT: Greenwood Publishing Group.
Mcguigan, J., & Gilmore, A. (2002). The millennium dome: Sponsoring, meaning and visiting. The European Journal of Cultural Policy, 8(1), 1–20. https://doi.org/10.1080/10286630290032486
McIsaac, P. (2007). Public-private support of the arts and German cultural policy the case of Wilhelm bode. International Journal of Cultural Policy, 13(4), 371–391. https://doi.org/10.1080/10286630701683276
McNicholas, B. (2004). Arts, culture and business: A relationship transformation, a nascent field. International Journal of Arts Management, 7(1), 57–68. http://www.jstor.org/stable/41064831
Megehee, C. M., & Spake, D. F. (2012). Consumer enactments of archetypes using luxury brands. Journal of Business Research, 65(10), 1434–1442. https://doi.org/10.1016/j.jbusres.2011.10.009
Mermiri, T. (2010). Arts sponsorship: The facts, trends and potential. Journal of Sponsorship, 3(4), 307–320.
Moir, L., & Taffler, R. J. (2004). Does corporate philanthropy exist? Business giving to the arts in the U.K. Journal of Business Ethics, 54(2), 149–161. http://www.jstor.org/stable/25123333
Moon, J., & Kwak, J. (2010). The effect of art-parody and art-infusion advertisements focusing on product type and regulatory focus. Asian Journal of quality, 79–88. https://doi.org/10.1108/15982681011051840
Morbey, M. L. (2006). Killing a culture softly: Corporate partnership with a Russian museum. International Journal of Museum Management and Curatorship, 21(4), 267–282. https://doi.org/10.1016/j.musmancur.2006.09.001
Morel, C. (2005). Will business ever become legitimate partners in the financing of the arts in France? International Journal of Cultural Policy, 11(2), 199–213. https://doi.org/10.1080/10286630500198229
Mulcahy, K. V. (1999). Cultural patronage in the United States. International Journal of Arts Management, 2(1), 53–58. https://www.jstor.org/stable/41064675
Naletelich, K., & Paswan, A. K. (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research. https://doi.org/10.1016/J.JBUSRES.2017.10.030
Nam, J., & Shin, H. D. (2015). Corporate art support through foundations. Actual Problems of Economics, 172(10), 304–315.
Nutley, S. (2003). Increasing research impact: Early reflections from the ESRC Evidence Network. ESRC UK Centre for Evidence Based Policy and Practice, Working Paper no.16. Accessed the 15 June, 2020 from https://www.kcl.ac.uk/sspp/departments/politicaleconomy/research/cep/pubs/papers/assets/wp16.pdf
Nutley, S., Davies, H. & Walter, I. (2002). Evidence Based Policy and Practice: Cross Sector Lessons From the UK. ESRC UK Centre for Evidence Based Policy and Practice, Working Paper no.9.
O’Hagan, J., & Harvey, D. (2000). Why do companies sponsor arts events? Some evidence and a proposed classification. Journal of Cultural Economics, 24(3), 205–224. https://doi.org/10.1023/A:1007653328733
O’Reilly, D. (2011). Mapping the arts marketing literature. Arts Marketing: An International Journal, 1(1), 26–38. https://doi.org/10.1108/20442081111129851
Olkkonen, R., & Tuominen, P. (2006). Understanding relationship fading in cultural sponsorship. Corporate Communications: An International Journal, 11(1), 64–77. https://doi.org/10.1108/13563280610643561
Olkkonen, R., & Tuominen, P. (2008). Fading configurations in inter-organizational relationships: A case study in the context of cultural sponsorship. Journal of Business & Industrial Marketing, 23(3), 203–212. https://doi.org/10.1108/08858620810858463
Peluso, A. M., Pino, G., Amatulli, C., & Guido, G. (2017). Luxury advertising and recognizable artworks. European Journal of Marketing, 51(11/12), 2192–2206. https://doi.org/10.1108/EJM-09-2016-0496
Pelzer, P. (2006). Art for Management’s sake? A doubt. Culture & Organization, 12(1), 65–77. https://doi.org/10.1080/14759550500490592
Pfeffer, J. & Sutton, B. (2015). Five principles of EBM. Accessed March 15, 2015, from http://evidence-basedmanagement.com/
Podsakoff, P. M., Mackenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
Podsakoff, P. M., Mackenzie, S. B., Bachrach, D. G., & Podsakoff, N. P. (2008). The influence of management journals in the 1980s and 1990s. Strategic Management Journal, 26, 473–488. https://doi.org/10.1002/smj.454
Polonsky, M., Garma, R., & Mittelstaedt, J. D. (2006). An examination of the globalization of authorship in publishing in 20 leading marketing journals. European Business Review, 18(6), 437–456. https://doi.org/10.1108/09555340610711076
Preece, S. B. (2010). Building an arts-business partnership: The case of Aeroplan and tapestry new opera. International Journal of Arts Management, 12(2), 49–58. https://doi.org/10.2307/41065018
Quester, P. G., & Thompson, B. (2001). Advertising and promotion leverage on arts sponsorship effectiveness. Journal of Advertising Research, 41(1), 33–47. https://doi.org/10.2501/JAR-41-1-33-47
Reiss, A. (1989). Business takes a partner–the arts. Management Review, 78(6).
Rentschler, R., & Kirchner, T. A. (2012). Arts management/marketing journal citation analysis: Assessing external impact. Arts Marketing: An International Journal, 2(1), 6–20. https://doi.org/10.1108/20442081211232981
Rentschler, R., & Shilbury, D. (2008). Academic assessment of arts Management Journals: A multidimensional rating survey. International Journal of Arts Management, 10(3), 60–71. https://www.jstor.org/stable/41064964
Riot, E., Chamaret, C., & Rigaud, E. (2013). Murakami on the bag: Louis Vuitton’s decommoditization strategy. International Journal of Retail & Distribution Management, 41(11/12), 919–939. https://doi.org/10.1108/IJRDM-01-2013-0010
Roberts, N. C. & Bradley, R.T. (1999). Research methodology for new public management. International Public Management Network workshop in Siena, Italy, July 28-30, 1999. Accessed March 10, 2015, from http://www.rrojasdatabank.info/roberts.pdf
Robson, A. D. (2015). Industry: Art angel? Pepsi-Cola’s “portrait of America” art annual as an early instance of corporate art sponsorship. The Journal of American Culture, 38(4), 329–343. https://doi.org/10.1111/jacc.12437
Roodhouse, S. (1997). Interculturism: The relationship between art and industry. Journal of Arts, Management and Law, 27(3), 227–237. https://doi.org/10.1080/10632929709596965
Roschwalb, S. A. (1990). Corporate eyes on the market: Funding the arts for the 1990s. Journal of Arts, Management and Law, 19(4), 73–84. https://doi.org/10.1080/07335113.1989.10593789
Ruth, J. A., & Simonin, B. L. (2003). Brought to you by brand a and brand B: Investigating multiple sponsors’ influence on consumers’ attitudes toward sponsored events. Journal of Advertising, 32(3), 19–30. http://www.jstor.org/stable/4622165
Ryan, A., & Fahy, J. (2003). A relationship marketing perspective on the sponsorship of the arts in Ireland: A Galway arts festival-Nortel networks case study. Irish Marketing Review, 16(1), 31–42.
Ryan, N. (2007). Prada and the art of patronage. Fashion Theory – Journal of Dress Body and Culture, 11(1), 7–24. https://doi.org/10.2752/136270407779934588
Sauvanet, N. (1999). Sponsorship in France. International Journal of Arts Management, 21(1), 59–63. https://www.jstor.org/stable/41064676
Scaltsa, M. (1992). Defending sponsorship and defending the responsibility of governments towards the visual arts. International Journal of Museum Management and Curatorship, 11(4), 387–392. https://doi.org/10.1016/0964-7775(92)90077-I
Schroeder, J. E. (2005). The artist and the brand. European Journal of Marketing, 39(11/12), 1291–1305. https://doi.org/10.1108/03090560510623262
Schwaiger, M., Sarstedt, M., & Taylor, C. R. (2010). Art for the sake of the corporation Audi, BMW group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations. Journal of Advertising Research, 50(1), 77–90. https://doi.org/10.2501/S0021849910091208
Sciarelli, S. (2011). La gestione dell’impresa. Padova: Cedam.
Sherry Jr., J. F., & Schouten, J. W. (2002). A role for poetry in consumer research. Journal of Consumer Research, 29, 218–234. https://doi.org/10.1086/341572
Stenstrom, E. (2008). What turn will cultural policy take? The renewal of the Swedish model. International Journal of Cultural Policy, 14(1), 25–35. https://doi.org/10.1080/10286630701856476
Stern, B. B. (1991). Detailed image analysis: Poetic methodology for advertising research. International Journal of Advertising: the Review of Marketing Communications, 10(2), 161–180. https://doi.org/10.1080/02650487.1991.11104446
Strauß, A. (2018). Value-creation processes in artistic interventions and beyond: Engaging conflicting orders of worth. Journal of Business Research, 85, 540–545. https://doi.org/10.1016/j.jbusres.2017.10.033
Sylvestre, C. M., & Moutinho, L. (2007). Leveraging associations: The promotion of cultural sponsorships. Journal of Promotion Management, 13(3/4), 281–303. https://doi.org/10.1080/10496490802308497
Tahai, A., & Meyer, M. J. (1999). A revealed preference study of management journals’ direct influences. Strategic Management Journal, 20, 279–296. https://doi.org/10.1002/(SICI)1097-0266(199903)20:3<279::AID-SMJ33>3.0.CO;2-2
Thomas, S. R., Pervan, S. J., & Nuttall, P. J. (2009). Marketing orientation and arts organisations: The case for business sponsorship. Marketing Intelligence and Planning, 27(6), 736–752. https://doi.org/10.1108/02634500910988654
Thompson, B. J. (2005). Sponsorship as a bilateral relationship: The benefits of applying relationship marketing principles in the sponsorship exchange. Asia Pacific Journal of Arts and Cultural Management, 3(1), 188–203.
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14, 207–222. https://doi.org/10.1111/1467-8551.00375
Treccani. (2015). Arte. Accessed April 15, 2015, from http://www.treccani.it/vocabolario/arte/
Turgeon, N., & Colbert, F. (1992). The decision process involved in corporate sponsorship for the arts. Journal of Cultural Economics, 16(1), 41–51. http://www.jstor.org/stable/41810470
Tweedy, C. (1991). Sponsorship of the arts-an outdated fashion or the model of the future? International Journal of Museum Management and Curatorship, 10(2), 161–166.
Tyrie, A., & Ferguson, S. (2013). Understanding value from arts sponsorship: A social exchange theory perspective. Arts Marketing: An International Journal, 3(2), 131–153. https://doi.org/10.1108/AM-10-2012-0018
Ulibarri, C. A. (2000). Rational philanthropy and cultural capital. Journal of Cultural Economics, 24(2), 135–146. https://doi.org/10.1023/A:1007639601013
Van der Burg, T., Dolfsma, W., & Wilderom, C. P. M. (2004). Raising private investment funds for museums. International Journal of Arts Management, 6(3).
Van Niekerk, A. And Conradie, M. (2016). Branding through art: The commercial value of visual and linguistic signs of art. Critical Arts, South-North Cultural and Media Studies, Vol. 30, Issue 2, pp. 233 – 251. doi:https://doi.org/10.1080/02560046.2016.1187795
Vanhaverbeke, W. (1992). How students evaluate business sponsorship of the arts in Flanders. Journal of Cultural Economics, 16(1), 53–66.
Vukadin, A., Wongkitrungrueng, A., & Assarut, N. (2018). When art meets mall: Impact on shopper responses, Journal of product & Brand Management. Vol., 27(3), 277–293. https://doi.org/10.1108/JPBM-01-2017-1406
Walliser, B. (2003). L’évolution et l’état de l’art de la recherche internationale sur le parrainage. Recherche et Applications en Marketing, 18(1), 65–94. https://www.jstor.org/stable/40589356
Wang, Y. J., Cruthirds, K. W., Axinn, C. N., & Guo, C. (2013). In search of aesthetics in consumer marketing: An examination of aesthetic stimuli from the philosophy of art and the psychology of art. Academy of Marketing Studies Journal, 17(2), 37–55.
Weinstein, L., & Cook, J. (2011). The benefits of collaboration between for-profit businesses and nonprofit arts- or culture- oriented organizations. SAM Advanced Management Journal, 76(3), 4–9.
Wu, C.-T. (2003). Privatising culture: Corporate art intervention since the 1980s. London: Verso.
Wyszomirski, M. J. (1996). Where do we go from Here? The future of support for the arts and humanities. The Journal of Arts Management, Law, and Society, 26(2). https://doi.org/10.1080/10632921.1996.9942955
Yoon, H., & Shin, H. D. (2014). Determinants of the number of artworks in corporate art collections. International Journal of Arts Management, 16(2), 19–28.
Zolberg, V. (2000). Privatization: Threat or promise for the arts and humanities? International Journal of Cultural Policy, 7(1). https://doi.org/10.1080/10286630009358130
Zorn, E., & Koidl, R. (1991). Exhibition marketing—The relationship between industry and the museums. Museum Management and Curatorship, 10(2). https://doi.org/10.1016/0260-4779(91)90012-M
Zsolnai, L., & Wilson, D. (2018). Art-based business. Journal of Cleaner Production, 135(1), 1534–1538.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Masè, S. (2020). Systematic Literature Review in the Field of Art and Business. In: Art and Business. International Series in Advanced Management Studies. Springer, Cham. https://doi.org/10.1007/978-3-030-51769-4_3
Download citation
DOI: https://doi.org/10.1007/978-3-030-51769-4_3
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-51768-7
Online ISBN: 978-3-030-51769-4
eBook Packages: Business and ManagementBusiness and Management (R0)