Abstract
Queensland Camel Company (or simply QCamel: https://qcamel.com.au) is a family-owned company in Australia. In 2014, it became the first producer of pasteurized Camel milk in Australia with an emphasis on sustainable and ethical farming. Although camels have been milked for several centuries in Africa and the Middle East, farmers in countries like Australia and the United States have seen the potential for entering the market to supply milk and different products. The future challenges for QCamel are related to expanding the line of products and getting more Australian retailers to stock them. In addition, camel milk is getting the attention in global consumer markets because of its health benefits and its potential use for treating diabetes or autism. Thus, QCamel is positioned in an emerging market niche with growing expectations in the long term.
Note: This case study is written by Erick Chang for purposes of this book.
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Notes
- 1.
https://qcamel.com.au/our-ethics/—images and use of Website information courtesy of Lauren Brisbane.
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Prices for substitute products were found in Walmart.com and all prices were converted into US dollars at an exchange rate of US$1 = AUS $1.47.
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https://qcamel.com.au/shop/—images and use of website information courtesy of Lauren Brisbane.
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Flight times come from one-stop commercial flights listed in Google flights.
- 15.
Ibid.
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Ramadani, V., Memili, E., Palalić, R., Chang, E.P.C. (2020). Case Study 4: QCamel—A Journey Full of Ethical Farming. In: Entrepreneurial Family Businesses. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-47778-3_13
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