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Modes of Multi-screening: A Qualitative Approach to Practices of Combining Various Screens

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Abstract

In order to understand what people actually do with today’s convergent media devices, we need to start from the users’ perspective and ask which communicative functions they realise by using particular devices. We conceptualise this subjective definition of an episode of media use as communication mode and apply this concept to multi-screen usage. In qualitative interviews with eight students we asked them to describe up to three typical situations, in which they use more than one screen. The resulting descriptions of 20 situations were analysed by means of deductively and inductively defined categories. Then we developed a typology of situations that we interpret as modes of multi-screening. The findings prove that individuals, depending on the particular social context, perform very different modes of multi-screening.

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Author information

Authors and Affiliations

  1. Leibniz Institute for Media Research, Hans-Bredow-Institut (HBI), Hamburg, Germany

    Uwe Hasebrink

  2. Universität Hamburg, Hamburg, Germany

    Uwe Hasebrink

  3. RTL Luxembourg, Luxembourg, Luxembourg

    Anouk Siebenaler

Authors
  1. Uwe Hasebrink
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  2. Anouk Siebenaler
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Correspondence to Uwe Hasebrink .

Editor information

Editors and Affiliations

  1. Department of Media and Communication, LMU Munich, Munich, Germany

    Benjamin Krämer

  2. Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany

    Felix Frey

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Hasebrink, U., Siebenaler, A. (2020). Modes of Multi-screening: A Qualitative Approach to Practices of Combining Various Screens. In: Krämer, B., Frey, F. (eds) How We Use the Media . Transforming Communications – Studies in Cross-Media Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-41313-2_5

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