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Strategies of Media Use: Linking Television Use and Life, Social Structure and Practice

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Abstract

The concept of strategies of media use is introduced to describe how reception as a practice is related to social structure and individuals’ lives. Elements of strategies are outlined and hypotheses are proposed on their relationship to social structure. A quantitative survey demonstrates how strategies of media use can be measured. Using television and strategies pertaining to emotional experiences and high culture as an example, dimensions of strategies are analyzed and explained in terms of agents’ social background, current social position, and experiences during socialization and in the workplace.

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Notes

  1. 1.

    Some of the theoretical considerations and results presented here have previously been published in monographic form in German (Krämer, 2013a).

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Authors and Affiliations

  1. Department of Media and Communication, LMU Munich, Munich, Germany

    Benjamin Krämer

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  1. Benjamin Krämer
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Correspondence to Benjamin Krämer .

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Editors and Affiliations

  1. Department of Media and Communication, LMU Munich, Munich, Germany

    Benjamin Krämer

  2. Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany

    Felix Frey

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Krämer, B. (2020). Strategies of Media Use: Linking Television Use and Life, Social Structure and Practice. In: Krämer, B., Frey, F. (eds) How We Use the Media . Transforming Communications – Studies in Cross-Media Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-41313-2_3

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