Abstract
The comprehensive networking and digitization associated with the fourth industrial revolution leads to changes along the entire value chain and requires a holistic change process within the company. This change process affects not only the company itself, but also addresses a wide range of stakeholders. As a particularly important stakeholder group, employees are faced with entirely new challenges. Lifelong learning and continuous professional development will be a prerequisite to survive in the labor market modified by Industry 4.0. Particularly with those employees, who see their job threatened by Industry 4.0, these fears lead to uncertainty and motivation losses. This leads to the question how employees can be motivated in the age of Industry 4.0 and whether classical motivation theories are still valid. In order to answer this question, different motivation theories are analyzed, and the main motivation criteria are worked out and summarized in an overview matrix. Subsequently, the applicability of the classical motivation theories and their measures in the Industry 4.0 process is examined in an empirical survey.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Adams, J. S. (1965). Inequity in social exchange. In L. Berkowitz (Ed.), Advances in experimental social psychology (2nd ed., pp. 267–299). New York: Academic Press.
Adamson, G., Wang, L., & Moore, P. (2017). Feature-based control and information framework for adaptive and distributed manufacturing in cyber physical systems. Journal of Manufacturing Systems, 43(Part 2), 305–315.
Alderfer, C. P. (1969). An empirical test of a new theory of human needs. Organizational Behaviour and Human Performance, 4(2), 142–175.
Atteslander, P. (2003). Methoden der empirischen Sozialforschung [Methods of Empirical Social Research] (10th ed.). Berlin: Walter de Gruyter.
Bauernhansl, T., ten Hompel, M., & Vogel-Heuser, B. (2014). Industrie 4.0 in Produktion, Automatisierung und Logistik [Industry 4.0 in production, automation and logistics]. Wiesbaden: Springer Vieweg.
Becker, K.-D. (2015). Arbeit in der Industrie 4.0 – Erwartungen des Instituts für angewandte Arbeitswissenschaft e.V. [Work in Industry 4.0 - Expectations of the Institute for Applied Ergonomics e.V.]. In A. Botthof & E. A. Hartmann (Eds.), Zukunft der Arbeit in der Industrie 4.0 [Future of work in Industry 4.0] (pp. 23–30). Berlin: Springer Vieweg.
Frey, C., & Osborne, M. (2013). The future of employment: How susceptible are jobs to computerisation? [online]. Accessed May 15, 2018, from https://www.oxfordmartin.ox.ac.uk/downloads/academic/The_Future_of_Employment.pdf
Gleich, R., Munck, J. C., & Schulze, M. (2016). Industrie 4.0: Revolution oder Evolution? Grundlagen und Auswirklungen auf das Controlling [Industry 4.0: revolution or evolution? Basics and effects on controlling]. In R. Gleich, H. Losbichler, & R. M. Zierhofer (Eds.), Unternehmenssteuerung im Zeitalter von Industrie 4.0: Wie Controller die digitale Transformation erfolgreich steuern [Corporate governance in the age of Industry 4.0: How controllers successfully manage the digital transformation] (pp. 21–42). München: Haufe-Lexware.
Handler, G. (2007). Konzept zur Entwicklung integrierter Beratung: Integration systemischer Elemente in die klassische Beratung [Concept for the development of integrated consulting: Integration of systemic elements into classic consulting]. Wiesbaden: GWV Fachverlage.
Herzberg, F. (1974). Motivation-hygiene profiles: Pinpointing what ails the organization. Amsterdam: Elsevier.
Hirsch-Kreinsen, H. (2015). Gestaltungsperspektiven von Produktionsarbeit bei Industrie 4.0 [Design perspectives of production work at Industry 4.0]. In C. M. Schlick (Ed.), Arbeiten in der digitalisierten Welt, Beiträge der Fachtagung des BMBF 2015 [Working in the digitalized world, contributions of the symposium of the BMBF 2015] (pp. 25–34). Campus Verlag: Frankfurt am Main.
Industriellenvereinigung Steiermark. (2016). Industrieland Steiermark [Industrial country Styria] [online]. Accessed May 15, 2018, from https://www.iv-steiermark.at/de/
Kagermann, H., Wahlster, W., & Helbig, J. (2013). Umsetzungsempfehlungen für das Zukunftsprojekt Industrie 4.0, Promotorengruppe Kommunikation der Forschungsunion Wirtschaft – Wissenschaft [Implementation recommendations for the future project Industrie 4.0, promoter group Communication of the Forschungsunion Wirtschaft – Wissenschaft] [online]. Accessed May 15, 2018, from https://www.bmbf.de/files/Umsetzungsempfehlungen_Industrie4_0.pdf
Kraft, G. (2016). Product Lifecycle Management – Vom Bauchgefühl zur Simulation von Entscheidungen [Product Lifecycle Management - From gut feeling to simulation of decisions]. etz elektrotechnik & automation, 8/2015, 53–55.
Locke, E., & Latham, G. (1990). A theory of goal setting & task performance. New Jersey: Prentice Hall.
Mantle, M. W., & Lichty, R. (2013). Managing the unmanageable: Rules, tools, and insights for managing software people and teams. New Jersey: Pearson Education.
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370–396.
McClelland, D. C. (1987). Human motivation (2nd ed.). Cambridge: Cambridge University Press.
McGregor, D. (1966). The human side of enterprise (5th ed.). Cambridge: MIT Press.
Mitchell, T. R. (1984). Motivation and performance. Chicago: Science Research Associates.
Montana, P. J., & Charnov, B. H. (2008). Management: Classical management theory, organizational structures, human resource management, work group dynamics, and much more (4th ed.). New York: Barron’s.
Porter, L. W., & Lawler, E. E. (1967). The effect of performance on job satisfaction. Industrial Relations, 7(1), 20–28.
Roels, J. A. (2012). The origin and the evolution of firms: Information as a driving force. Amsterdam: IOS Press.
Roth, A. (2016). Industrie 4.0 – Hype oder Revolution? [Industry 4.0 – Hype or Revolution]. In A. Roth (Ed.), Einführung und Umsetzung von Industrie 4.0: Grundlagen, Vorgehensmodell und Use Cases aus der Praxis [Introduction and implementation of Industry 4.0: Fundamentals, process model and use cases from practice] (pp. 1–15). Berlin: Springer Gabler.
Sorko, S. R., & Kreil, M. (2016). Personalentwicklung im Wandel der vierten industriellen (R)evolution [Personnel development in the course of the fourth industrial (R)evolution]. In: Fachhochschule des BFI Wien, Brücken bauen-Perspektiven gestalten [Building bridges – Create perspectives] [online]. Accessed December 7, 2017, from http://ffhoarep.fh-ooe.at/handle/123456789/744
Sorko, S. R., Perez-Alonso, A., & Rabel, B. (2017). Kann Digitalisierung ohne den Menschen funktionieren [Can digitization work without humans]? WINGbusiness, 01/2017, 36–40.
Thomas, K. W. (2010). Intrinsic motivation at work: What really drives employee engagement (2nd ed.). San Francisco: Berrett-Koehler.
Vroom, V. H. (1994). Work and motivation (2nd ed.). San Francisco: Jossey-Bass.
World Economic Forum. (2016). The future of jobs – Employment, skills and workforce strategy for the fourth industrial revolution [online]. Accessed May 15, 2018, from http://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf
Yin, Y., Stecke, K. E., & Li, D. (2018). The evolution of production systems from Industry 2.0 through Industry 4.0. International Journal of Production Research, 56(1–2), 848–861.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Sorko, S.R., Brandstätter, C. (2020). Motivating Employees in Times of Industry 4.0: The Suitability of Classical Motivation Theories Within the Framework of Industry 4.0. In: Bilgin, M., Danis, H., Demir, E., Aysan, A. (eds) Eurasian Business Perspectives. Eurasian Studies in Business and Economics, vol 13/2. Springer, Cham. https://doi.org/10.1007/978-3-030-40160-3_2
Download citation
DOI: https://doi.org/10.1007/978-3-030-40160-3_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-40159-7
Online ISBN: 978-3-030-40160-3
eBook Packages: Business and ManagementBusiness and Management (R0)