Skip to main content

Platform Competition: Market Structure and Pricing

  • Chapter
  • First Online:
The Changing Postal Environment

Abstract

The significant development of e-commerce and Internet marketplaces has provided numerous benefits to both retailers and customers. In addition, it has been a boon for delivery operators, allowing postal services to compensate at least in part revenue losses due to declining mail volumes. However, increasing concentration in e-commerce and the worry that market power may be extended into adjacent markets has turned into a major concern of policy makers and competition authorities. While many argue that traditional regulatory or competition policy may have to be amended within the context of platforms, there are so far few rigorous studies that can provide guidance.

We thank Tim Brennan, Yassin Lefouilli, Per Luigi Parcu, and Ed Pearsall for their insightful remarks and suggestions. We thank all the participants of the 27th Conference on Postal and Delivery Economics for their comments.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 159.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    In France, for instance, Amazon bought a share of Colis Privé’s capital in 2014.

  2. 2.

    In the economic literature, foreclosure is defined as the dominant firm’s denial of proper access to an essential good it produces, with the intent of extending monopoly from that segment to an adjacent segment (Rey and Tirole 2007).

  3. 3.

    Ordover et al. (1990) study issues that are similar to ours and some of their intuitions also apply in our model. However, within their setting the input supplied in the upstream market is homogenous. In other words even absent of integration in their setting, there are only two variants of the product; consumers do not care about which upstream firm provides the input. This turns out to have a drastic impact on the result for in their setting mergers emerge only under commitment (see their Section C), while in our setting no commitment is necessary.

  4. 4.

    Which occurs when different variants of a product or service are offered to accommodate differences in tastes

  5. 5.

    The distribution function of the double exponential distribution is \( F(x)=\exp \left(-\exp \left(-\frac{x}{\sigma}\right)\right) \).

  6. 6.

    When the distribution of x is given by \( F(x)=\exp \left(-\exp \left(-\frac{x}{\sigma}\right)\right) \), a smaller σ means that there is a larger probability of x exceeding a given threshold. This can be interpreted as the products supplied being closer substitutes.

  7. 7.

    In that case expression (1) becomes

    $$ {D}_{ij}\left(\mathrm{p}\right)=\frac{\exp \left(-\frac{p_{ij}}{\sigma}\right)}{\sum \limits_{i=1,2}\sum \limits_{j=A,B}\exp \left(-\frac{p_{ij}}{\sigma}\right)+\exp \left(-\frac{p_0}{\sigma}\right)} $$

    and the subsequent expressions have to be amended in a straightforward way.

  8. 8.

    When retailers move first, consumer price are given; demand does not depend on delivery rates; and the operator’s problem is not well defined.

  9. 9.

    We have \( {D}_A\left({\mathrm{p}}^{FA}\right)=\frac{\exp \left(-\frac{p_A}{\sigma}\right)}{\exp \left(-\frac{p_A}{\sigma}\right)+\sum \limits_{i=1,2}\exp \left(-\frac{p_{iB}}{\sigma}\right)}, \) and \( {D}_{iB}\left({\mathrm{p}}^{FA}\right)=\frac{\exp \left(-\frac{p_{iB}}{\sigma}\right)}{\exp \left(-\frac{p_A}{\sigma}\right)+\sum \limits_{i=1,2}\exp \left(-\frac{p_{iB}}{\sigma}\right)} \) for i = 1, 2.

  10. 10.

    We have \( {D}_{iA}\left({\mathrm{p}}^{FA}\right)=\frac{\exp \left(-\frac{p_{iA}}{\sigma}\right)}{\exp \left(-\frac{p_B}{\sigma}\right)+\sum \limits_{i=1,2}\exp \left(-\frac{p_{iA}}{\sigma}\right)} \) and \( {D}_B\left({\mathrm{p}}^{FA}\right)=\frac{\exp \left(-\frac{p_B}{\sigma}\right)}{\exp \left(-\frac{p_B}{\sigma}\right)+\sum \limits_{i=1,2}\exp \left(-\frac{p_{iA}}{\sigma}\right)} \).

  11. 11.

    Demand functions are given by \( {D}_A\left({\mathrm{p}}^F\right)=\frac{\exp \left(-\frac{p_A}{\sigma}\right)}{\exp \left(-\frac{p_A}{\sigma}\right)+\exp \left(-\frac{p_B}{\sigma}\right)}, \) and \( {D}_B\left({\mathrm{p}}^F\right)=\frac{\exp \left(-\frac{p_B}{\sigma}\right)}{\exp \left(-\frac{p_A}{\sigma}\right)+\exp \left(-\frac{p_B}{\sigma}\right)}. \)

  12. 12.

    As mentioned above, the scenarios without outside option yielding a fully covered market are not suitable to study welfare effects. Due to space constraints, we omit them but they can be found in an earlier working paper version; see Borsenberger et al. (2019).

References

  • Anderson, S., De Palma, A., & Thisse, J. F. (1992). Discrete choice theory of product differentiation. Cambridge, MA: MIT Press.

    Book  Google Scholar 

  • Ben-Akiva, M., & Lerman, S. (1979). Disaggregate travel and mobility choice models and measures of accessibility. In D. A. Hensher & P. R. Stopher (Eds.), Behavioral travel modelling (pp. 654–679). London: Croon Helm.

    Google Scholar 

  • Borsenberger, C., Cremer, H., Joram, D., & Lozachmeur, J.-M. (2018). Vertical integration in the e-commerce sector. In P. Parcu, T. Brennan, & V. Glass (Eds.), New business and regulatory strategies in the postal sector. Cham: Springer International Publishing.

    Google Scholar 

  • Borsenberger, C., Cremer, H., Joram, D., Lozachmeur, J.-M., & Malavolti, E. (2019). Platform competition: Market structure and pricing, TSE WP 1010. https://www.tse-fr.eu/sites/default/files/TSE/documents/doc/wp/2019/wp_tse_1010.pdf

  • Ordover, J. A., Saloner, G., & Salop, S. (1990). Equilibrium vertical restraints. The American Economic Review, 80, 127–142.

    Google Scholar 

  • Petit, N., & Henry, D. (2010). Vertical restraints under EU competition law: Conceptual foundations and practical framework. https://doi.org/10.2139/ssrn.1724891.

  • Reisinger, M., & Tarantino, E. (2015). Vertical integration, foreclosure, and productive efficiency. The Rand Journal of Economics, 46(3), 461–479.

    Article  Google Scholar 

  • Rey, P., & Tirole, J. (2007). A primer in foreclosure. In Handbook of industrial organization (vol. 3, pp. 2145–2220).

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Helmuth Cremer .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Borsenberger, C., Cremer, H., Joram, D., Lozachmeur, JM., Malavolti, E. (2020). Platform Competition: Market Structure and Pricing. In: Parcu, P.L., Brennan, T.J., Glass, V. (eds) The Changing Postal Environment. Topics in Regulatory Economics and Policy. Springer, Cham. https://doi.org/10.1007/978-3-030-34532-7_17

Download citation

Publish with us

Policies and ethics