Abstract
The business world of today is dynamic and changing constantly. Increasing international trade, the ongoing direction towards globalization, the movement towards digitalization and other trends lead to interactions between countries, companies across borders and increased negotiations in the international context. People negotiate with each other every day even when they do not realize it. They negotiate with family members, friends, colleagues, buyers, sales executives, superiors and businesses. Negotiations are a form of verbal or non-verbal communication, mostly verbal communication, about a certain and controversial aspect or element, which is characterized so that the negotiation parties aim to find an agreement.
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Helmold, M. (2020). Best-in-Class Negotiations in the International Context. In: Helmold, M., Dathe, T., Hummel, F., Terry, B., Pieper, J. (eds) Successful International Negotiations. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-33483-3_1
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