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Decision Model to Locate a Franchisee Applied to a Fast-Food Restaurant

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Design and Management of Interfirm Networks

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

This paper proposes and develops a decision model that allows fast-food restaurants to be located in urban areas. This decision model starts by preselecting a city as the study area, calculates the centre of gravity of the points of interest that positively affect the restaurant’s demand in the busiest thoroughfares and runs an analytic hierarchy process (AHP) to evaluate the location alternatives. Finally, it selects the most appropriate alternative for this type of restaurant in the chosen city. The proposed methodology has been applied and validated in a real case study and compared with alternative approaches.

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Author information

Authors and Affiliations

  1. Universitat Politècnica de València, Escuela Politècnica Superior de Alcoy, Alcoy, Alicante, Spain

    José Daniel García-Castro

  2. Research Centre on Production Management and Engineering (CIGIP), Universitat Politècnica de València, Escuela Politècnica Superior de Alcoy, Alcoy, Alicante, Spain

    Josefa Mula

Authors
  1. José Daniel García-Castro
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  2. Josefa Mula
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Corresponding author

Correspondence to Josefa Mula .

Editor information

Editors and Affiliations

  1. University of Vienna, Vienna, Austria

    Josef Windsperger

  2. Institute of Management of Rennes (IAE), Université de Rennes 1, Rennes, France

    Gérard Cliquet

  3. RSM, Erasmus University Rotterdam, Leiderdorp, Zuid-Holland, The Netherlands

    George Hendrikse

  4. Vienna University of Technology, Wien, Austria

    Marijana Srećković

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García-Castro, J.D., Mula, J. (2019). Decision Model to Locate a Franchisee Applied to a Fast-Food Restaurant. In: Windsperger, J., Cliquet, G., Hendrikse, G., Srećković, M. (eds) Design and Management of Interfirm Networks. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-29245-4_9

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