Skip to main content

Hybrids in the French Apple Industry: Opportunistic and Cognitive Differences Between a Cooperative and an Investor-Owned Group

  • Chapter
  • First Online:
Design and Management of Interfirm Networks

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

Abstract

The rising concern of European consumers for pesticides residues left on fruit and of some far distant countries in Asia and Americas for quarantine organisms has turned compliance with SPS requirements into one of the main challenges of the French apple industry. Using transaction cost and cognitive governance theories, we investigate how differences in property rights structures, inter-firm arrangements, and mechanisms of firm governance may impact the modalities of SPS risk management. Our case study of two leading groups of the French fresh apple industry with different property rights structures (cooperative vs. private) and different marketing strategies (customers with more or less stringent SPS requirements) highlight the role of cognitive governance mechanisms (knowledge sharing) in the management of SPS risks. This paved the way for integrating governance structures, cognitive resources, and transaction attributes into a single model.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    The acronym SPS (sanitary and phytosanitary) is used by the WTC for SPS agreements. It includes both regulations on pesticide residues in fruit (S: sanitary) and regulations on the presence of harmful organisms (PS: phytosanitary).

  2. 2.

    The ten top structures represent 35% of total turnover (Crédit Agricole SA, agrifood businesses financial observatory).

  3. 3.

    In the same vein as Barzel (2005), Garicano and Rayo (2016) consider bounded rationality problems as important as incentive problems to explain failures in an organization. The lack of talent of those giving directions and code incompatibility are among the examples given by the authors.

  4. 4.

    Winter (1987) considers that there are four important dimensions of knowledge transactions: tacitness versus explicitness, system quality versus stand-alone, teachability versus non-teachability, and complexity versus simplicity.

  5. 5.

    Boiled down to its core, the resource-based view explains networks and other hybrids as ways to deal with uncertainties and change by sharing essential inputs, particularly competencies (Wernerfelt 1984; Nooteboom 1999).

  6. 6.

    Nooteboom (2000) considers that in the case of hybrids, seen as complex networks, the theory of knowledge and the vision of the cognitive firm are close to governance problems (Nooteboom 2000), especially considering that efficiency of collaboration and agreement increases when interactions increase and cognitive distance decreases.

  7. 7.

    AFNOR: French Association of Normalization.

References

  • Anderson E, Gatignon H (2005) Firms and the creation of new markets. In: Ménard C, Shirley M (eds) Handbook of new institutional economics. Springer, Berlin, pp 401–431

    Chapter  Google Scholar 

  • Aoki M (1986) Horizontal vs vertical information structure of the firm. Am Econ Rev 76:971–983

    Google Scholar 

  • Aoki M (1990) Toward an economic model of the Japanese firm. J Econ Lit 28:1–27

    Google Scholar 

  • Baker G, Gibbons R, Murphy KJ (2002) Relational contracts and the theory of the firm. Q J Econ 117:39–84

    Article  Google Scholar 

  • Barzel Y (1982) Measurement cost and the organization of markets. J Law Econ 25:27–48

    Article  Google Scholar 

  • Barzel Y (2005) Organizational forms and measurement costs. J Inst Theor Econ 161:357–373

    Article  Google Scholar 

  • Bijman J, Hendrikse GWJ, Oijen A (2013) Accommodating two worlds in one organisation: changing board models in agricultural cooperatives. Manag Decis Econ 34:204–217

    Article  Google Scholar 

  • Botteril L, Mazur NA (2004) Risk and risk perception: a literature review. Australian Government, Rural Industries Research and Development Corporation, Kingston

    Google Scholar 

  • Breukers MLH, Bremmer J, Dijkxhoorn Y, Janssens SRM (2009) Phytosanitary risk perception and management. Development of a conceptual framework. Wageningen University, Wageningen

    Google Scholar 

  • Cadot J (2017) Neutraliser les mécanismes de gouvernance… et s’en mordre les doigts. Un cas de reprise d’entreprise qui tourne mal. Revue de l’Entrepreneuriat 16:177–196

    Article  Google Scholar 

  • Clemons EK, Row MC (1992) Information technology and industrial cooperation: the changing economics of coordination and ownership. J Manag Inf Syst 9:9–28

    Article  Google Scholar 

  • Codron J-M, Giraud Heraud E, Soler LG (2005) Minimum quality standards, premium private labels, and European meat and fresh produce retailing. Food Policy 30:270–283

    Article  Google Scholar 

  • Codron J-M, Engler A, Adasme C, Bonnaud L, Bouhsina Z, Cofre-Bravo G (2017) Food safety management through the lens of hybrids: the case of fresh fruit and vegetable shippers. In: Hendrikse GWJ, Cliquet G, Ehrmann T, Windsperger J (eds) Management and governance of networks: franchising, cooperatives, and strategic alliances. Springer, Cham, pp 295–322

    Chapter  Google Scholar 

  • Forbes DP, Milliken FJ (1999) Cognition and corporate governance: understanding boards of directors as strategic decision-making groups. Acad Manag Rev 24:489–505

    Article  Google Scholar 

  • Garicano L, Rayo L (2016) Why organizations fail. J Econ Lit 54:137–192

    Article  Google Scholar 

  • Goldberg VP (1980) Relational exchange: economics and complex contracts. Am Behav Sci 23:337–352

    Article  Google Scholar 

  • Huse M, Minichilli A, Schøning M (2005) Corporate boards as assets for operating in the new Europe: the value of process-oriented boardroom dynamics. Organ Dyn 34:285–297

    Article  Google Scholar 

  • Langley A (1999) Strategies for theorizing from process data. Acad Manag Rev 24:691–710

    Article  Google Scholar 

  • Langlois RN (2002) Modularity in technology and organization. J Econ Behav Organ 49:19–37

    Article  Google Scholar 

  • Loewenstein GF, Weber EU, Hsee CK, Welch N (2001) Risk as feelings. Psychol Bull 127:67–286

    Article  Google Scholar 

  • Lukasz H (2009) The history of transaction cost economics and its recent development. Erasmus J Philos Econ 2:29–51

    Article  Google Scholar 

  • Macaulay S (1963) Non contractual relations in business: a preliminary study. Am Sociol Rev 28:55–67

    Article  Google Scholar 

  • Macneil IR (1974) The many future of contracts. South Calif Law Rev 47:691–816

    Google Scholar 

  • Macneil IR (1978) Contracts: adjustments of a long term economic relation under classical, neoclassical, and relational contract law. Northwest Univ Law Rev 72:854–906

    Google Scholar 

  • Madhok A (2002) Reassessing the fundamentals and beyond: Ronald Coase, the transaction cost and resource-based theories of the firm and the institutional structure of production. Strateg Manag J 23:535–550

    Article  Google Scholar 

  • Ménard C (2013) Hybrid modes of organization: alliances, joint ventures, networks, and other ‘strange’ animals. In: Gibbons R, Roberts J (eds) The handbook of organizational economics. Princeton University Press, Princeton, pp 1066–1108

    Chapter  Google Scholar 

  • Ménard C (2018) Organization and governance in the agrifood sector: how can we capture their variety? Agribusiness 34:142–160

    Article  Google Scholar 

  • Ménard C, Klein PG (2004) Organizational issues in the Agri-food sector: toward a comparative approach. Am J Agric Econ 86:746–751

    Article  Google Scholar 

  • Nooteboom B (1999) Inter-firms alliances: analysis and design. Routledge, London

    Book  Google Scholar 

  • Nooteboom B (2000) Learning by interaction: absorptive capacity, cognitive distance and governance. J Manag Gov 4:69–92

    Article  Google Scholar 

  • Nooteboom B (2009) A cognitive theory of the firm: learning, governance and dynamic capabilities. Edward Elgar Publishing, Cheltenham

    Book  Google Scholar 

  • Paché G, Paraponaris C (1993) L’entreprise en réseau. Presses Universitaires de France, Paris

    Google Scholar 

  • Peng X, Hendrikse GWJ, Deng W (2018) Communication and innovation in cooperatives. J Knowl Econ 9:1184–1209

    Article  Google Scholar 

  • Saïsset L-A (2016) Les trois dimensions de la gouvernance coopérative agricole: le cas des coopératives vinicoles du Languedoc-Roussillon. Revue Internationale de l’Economie Sociale 339:19–36

    Article  Google Scholar 

  • Saïsset L-A, Chériet F, Couderc J-P (2017) Cognitive and partnership dimensions in merger processes in agricultural cooperatives: the case of winery cooperatives in Languedoc-Roussillon. Int J Entrep Small Bus 32:181–207

    Article  Google Scholar 

  • Scandella D, Vernin X (2018) Les stratégies de gestion des risques SPS par la distribution française. In: Gérer durablement les risques sanitaires et phytosanitaires dans la filière pomme. Synthèse des résultats du projet Sustain’Apple INRA, Montpellier, pp 28–29

    Google Scholar 

  • Teece DJ, Pisano G, Shuen A (1997) Dynamic capabilities and strategic management. Strateg Manag J 18:509–533

    Article  Google Scholar 

  • Wernerfelt B (1984) A resource-based view of the firm. Strateg Manag J 5:171–180

    Article  Google Scholar 

  • Williamson OE (1979) The governance of contractual relations. J Law Econ 22:233–261

    Article  Google Scholar 

  • Williamson OE (1985) The economic institutions of capitalism. Free Press, New York

    Google Scholar 

  • Winter SG (1987) Knowledge and competence as strategic assets. In: Teece DJ (ed) The competitive challenge: strategies of industrial innovation and renewal. Ballinger Publishing Co, Cambridge, MA

    Google Scholar 

  • Wirtz P (2006) Compétences, conflits et création de valeur: vers Une approche intégrée de la gouvernance. Finance Contrôle Stratégie 9:187–201

    Google Scholar 

  • Wirtz P (2011) The cognitive dimension of corporate governance in fast growing entrepreneurial firms. Eur Manag J 29:431–447

    Article  Google Scholar 

  • Yin RK (2013) Case study research: design and methods. Sage, Thousand Oaks

    Google Scholar 

Download references

Acknowledgments

The research leading to this paper has received funding from the French National Research Agency (ANR) under the project Sustain’Apple (2014–2018). We are grateful for the comments received for presentation at the eighth international conference on Economics and Management of Networks that was held in cooperation with the Universidad de la Habana (La Habana, Cuba, November 15–17, 2018). We are grateful to Xavier Vernin (CTIFL, Paris) and Zouhair Bouhsina (INRA, Montpellier) for their participation in data collection and comments. We are also grateful to George Hendrikse and an anonymous reviewer whose comments and criticisms helped us further refine our paper.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Louis-Antoine Saïsset .

Editor information

Editors and Affiliations

Appendix 1 Semi-Structured Interviews

Appendix 1 Semi-Structured Interviews

1.1 Co-op Group A

Table 3 Interviews characteristics
Table 4 Interviews guidelines: some examples

1.2 Capitalistic Group B

Interviews characteristics

Interview number

Year

Interviewees

Type of firm

Position in the group

1

2014

Quality manager and head of cultivation

Subsidiary of a subgroup

Packing house

2

2016

CEO

Subsidiary of the group

Appel trader

3

2016

CEO

Subsidiary of the group

Head of a subgroup

4

2017

Export manager and quality manager

Subsidiary of the group

Head of a subgroup

5

2019

CEO

Head of the group

Table 6 Interviews guidelines: some examples

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Saïsset, LA., Codron, JM. (2019). Hybrids in the French Apple Industry: Opportunistic and Cognitive Differences Between a Cooperative and an Investor-Owned Group. In: Windsperger, J., Cliquet, G., Hendrikse, G., Srećković, M. (eds) Design and Management of Interfirm Networks. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-29245-4_13

Download citation

Publish with us

Policies and ethics