Obtaining and Maintaining Referrals from Other Physicians

Abstract

A discussion of medical marketing often begins with the three As of marketing: availability, affaability, and affordability. Since all physicns think of themselves as availble, as likeablek, and as offering appropriately priced services, how do you differentiate youself from the competition? Using fancy sationery, a having a practice logo, or having a slick Web site will not do the trick. The mainstay of any successful practice is the patients you already have and the ability to attract new patients which includes referrals from other physicians. Maintaining positive relationships with both patients and colleagues is key to a successful healthcare practice. Specifically, establishing and preserving connections with physicians is essential to creating a strong referral network and a steady supply of patients. This chapter will discuss methods twenty-six ideas and techniques to enhance referrals from your colleagues.

Wishing to be friends is quick work, but friendship is a slow ripening fruit.

Aristotle