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The Evolution of the German Anti-food Waste Movement: Turning Sustainable Ideas into Business

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Food Waste Management

Abstract

Based on a longitudinal approach, Gollnhofer and Boller trace the German anti-food waste movement. They followed the anti-food waste movement from 2012 to 2016 as it grew from a group of dumpster divers into a collective based on food sharing and resulted in a movement that motivated retailers to change some of their business routines (i.e. selling blemished fruits and vegetables). They contribute to prior literature by showing how the idea of selling ugly fruit and vegetables gained ground in the German market based on three underlying theoretical processes, namely (1) raising awareness, (2) recalibrating practices, and (3) monetising practices.

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Authors and Affiliations

  1. Institute for Customer Insight, University of St. Gallen, St. Gallen, Switzerland

    Johanna F. Gollnhofer & Daniel Boller

Authors
  1. Johanna F. Gollnhofer
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  2. Daniel Boller
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Corresponding author

Correspondence to Johanna F. Gollnhofer .

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Editors and Affiliations

  1. Tampere University, Tampere, Finland

    Elina Närvänen

  2. Tampere University, Tampere, Finland

    Nina Mesiranta

  3. Tampere University, Tampere, Finland

    Malla Mattila

  4. Tampere University, Tampere, Finland

    Anna Heikkinen

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Gollnhofer, J.F., Boller, D. (2020). The Evolution of the German Anti-food Waste Movement: Turning Sustainable Ideas into Business. In: Närvänen, E., Mesiranta, N., Mattila, M., Heikkinen, A. (eds) Food Waste Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-20561-4_5

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