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Local or Imported Product: Assessment of Purchasing Preferences of Consumers on Food Markets—The Case of Poland, Lithuania, Slovakia and Ukraine

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Eurasian Business Perspectives

Part of the book series: Eurasian Studies in Business and Economics ((EBES,volume 11/2))

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Abstract

The aim of the study is to identify and assess the factors affecting consumer choices on the market of food products, considering problems of the country of product origin. While preparing the study we used results of surveys conducted among purchasers of food products from Poland, Slovakia, Ukraine and Lithuania. The research was carried out in 2016 in a group of 1364 students using CAWI and PAPI methods. As a result of the research and analyzes carried out it was shown that, the various types of product evaluation criteria had different meaning in the decision-making process for surveyed young food buyers from Poland, Lithuania, Slovakia and Ukraine. Statistically the biggest differences between respondents from individual countries concerned the assessment of such factors as: country of product origin, ecological brands and quality certificates. The smallest differences in the opinions of the surveyed buyers could be observed in the case of such product criteria as: taste, product prices and the freshness of food products.

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Author information

Authors and Affiliations

  1. Department Management and Marketing, University Life Sciences, Lublin, Poland

    Marek Angowski

  2. Department Economics and Agribusiness, University Life Sciences, Lublin, Poland

    Aneta Jarosz-Angowska

Authors
  1. Marek Angowski
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  2. Aneta Jarosz-Angowska
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Corresponding author

Correspondence to Marek Angowski .

Editor information

Editors and Affiliations

  1. Faculty of Political Sciences, Istanbul Medeniyet University, Istanbul, Turkey

    Mehmet Huseyin Bilgin

  2. MUFG Union Bank, San Francisco, CA, USA

    Hakan Danis

  3. Faculty of Tourism, Istanbul Medeniyet University, Istanbul, Turkey

    Ender Demir

  4. Eurasia Business & Economic Society, Fatih, Istanbul, Turkey

    Ugur Can

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Angowski, M., Jarosz-Angowska, A. (2019). Local or Imported Product: Assessment of Purchasing Preferences of Consumers on Food Markets—The Case of Poland, Lithuania, Slovakia and Ukraine. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Eurasian Business Perspectives. Eurasian Studies in Business and Economics, vol 11/2. Springer, Cham. https://doi.org/10.1007/978-3-030-18652-4_3

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