Abstract
The last chapter of the book offers a quick glance at the key theoretical and empirical contributions of the entire publication and forms the foundations for further enhancement of the effective and efficient customer engagement management in the marketing field. Żyminkowska provides a summary guide useful for further advanced research in the fields of engagement marketing, engagement orientation, or customer engagement-based business models, that form likely looking stream in marketing domain for business and academia.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Convero. (2016). Convero Customer Engagement Study: Customer Loyalty, Sales and Profits. Westlake, OH: Convero.
Grönroos, C. (2007). Service Management and Marketing: Customer Management in Service Competition. Chichester: John Wiley & Sons.
Pansari, A., & Kumar, V. (2017). Customer Engagement: The Construct, Antecedents, and Consequences. Journal of the Academy of Marketing Science, 45, 294–311.
Ritzer, G., & Jurgenson, N. (2010). Production, Consumption, Prosumption: The Nature of Capitalism in the Age of Digital ‘Prosumer’. Journal of Consumer Culture, 10(1), 13–36.
Sorenson, S., & Adkins, A. (2014, July 22). Why Customer Engagement Matters So Much Now. Business Journal.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Żyminkowska, K. (2019). Conclusion. In: Customer Engagement in Theory and Practice. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-11677-4_7
Download citation
DOI: https://doi.org/10.1007/978-3-030-11677-4_7
Published:
Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-030-11676-7
Online ISBN: 978-3-030-11677-4
eBook Packages: Business and ManagementBusiness and Management (R0)