Abstract
Media and education undoubtedly play an important role in alerting and preparing people from many kinds of natural calamities and disasters. This is especially true for disasters that are caused by climate change. Through media and education people not only become more aware of the changes happening in nature, but are also empowered to minimise the risks associated with it. This chapter discusses several strategies in the domain of media and education to effectively tackle climate change impacts. It includes approaches taken by multiple stakeholders, including the Bangladesh Government and different non-government organisations. The Bangladesh Government’s preferred invisibilist approach of knowledge dissemination versus different community organisations’ supported visibilist approach of local knowledge integration has been discussed. Different forms of public media and, most importantly, state broadcast media are currently engaged in this process. Educational interventions coordinated by government and non-government organisations are also addressing the issue. This chapter provides examples of different forms of communication interventions that can assist in creating and raising public awareness to combat the impacts of climate change in Bangladesh. However, the combined roles of media and education in addressing climate change and community wellbeing need to be investigated further in future impact evaluation studies.
Afifa Afroz, Bangladesh Television, Television Bhaban, Rampura, Dhaka, Corresponding Author, e-mail: afifa_afroz@yahoo.com.
Safayet Khan, BRAC Research and Evaluation Division, BRAC Centre, 75 Mohakhali, Dhaka-1212.
Ishrat Binte Mahmud, British Standard School; 9B Gopi Kishan Lane, Wari, Dhaka-1203.
Mohammad Nazmul Chowdhury, ICCCAD; House 27, Road 1, Block A, Bashundhara R/A, Dhaka 1220.
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Notes
- 1.
UNSESCO led a decade long campaign from 2005 to 2014 that aimed to develop locally relevant high quality, holistic Education on Sustainable Development to foster critical thinking and problem-solving (UNESCO 2006).
- 2.
“Edutainment” refers to educational content that has entertainment value or vice versa. This form of media has been used by the governments in different countries since 1970. It is used to disseminate information on health and social issues to impact on viewers’ opinions and behaviour (Rosin 2006).
- 3.
Aged 21 years and above.
- 4.
This is one of the 11 types of cyclone warning signals used in Bangladesh. Different classifications of weather signal are issued based upon the increasing intensity of the storm. The “Great Danger Signal” is issued when the severity of the storm exceeds the level of the “Danger Signal VII”.
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The authors would like to thank Gobeshona for selecting the abstracts submitted by the authors for writing a complete book chapter.
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Afroz, A., Khan, S., Mahmud, I.B., Chowdhury, M.N. (2019). The Role of State Broadcasting Media and Education in Addressing Climate Change in Bangladesh. In: Huq, S., Chow, J., Fenton, A., Stott, C., Taub, J., Wright, H. (eds) Confronting Climate Change in Bangladesh. The Anthropocene: Politik—Economics—Society—Science, vol 28. Springer, Cham. https://doi.org/10.1007/978-3-030-05237-9_7
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