Social bookmarking and exploratory search

In this paper, we explore various search tasks that are supported by a social bookmarking service. These bookmarking services hold great potential to powerfully combine personal tagging of information sources with interactive browsing, resulting in better social navigation. While there has been considerable interest in social tagging systems in recent years, little is known about their actual usage. In this paper, we present the results of a field study of a social bookmarking service that has been deployed in a large enterprise. We present new qualitative and quantitative data on how a corporate social tagging system was used, through both event logs (click level analysis) and interviews. We observed three types of search activities: community browsing, personal search, and explicit search. Community browsing was the most frequently used, and confirms the value of the social aspects of the system. We conclude that social bookmarking services support various kinds of exploratory search, and provide better personal bookmark management and enhance social navigation.