Abstract
Back in Chapter 2, when considering the factors that influence DDM, I said the personal values and relative power basis of key decision makers are fundamental. It is important to realise that we are all conditioned and predisposed to believe certain stories more than others. This is because of our individual prejudices and values. If someone doesn’t like George Bush or Tony Blair, a song that makes fun of them will appeal. If we do like Bush and Blair, however, we might find the song offensive2.
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© 2007 Springer
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(2007). Facts, values and agendas. In: Digital Decision Making. Springer, London. https://doi.org/10.1007/978-1-84628-673-5_6
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DOI: https://doi.org/10.1007/978-1-84628-673-5_6
Publisher Name: Springer, London
Print ISBN: 978-1-84628-672-8
Online ISBN: 978-1-84628-673-5
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