Abstract
This chapter takes a look at the relationship between content related to search engine optimization, including tools you can use to do it yourself.
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Notes
- 1.
Michael Bloch, Sven Blumberg, and Jürgen Laartz, “Delivering large-scale IT projects on time, on budget, and on value,” McKinsey & Company, October 2012, http://www.mckinsey.com/business-functions/business-technology/our-insights/delivering-large-scale-it-projects-on-time-on-budget-and-on-value
- 2.
If you’re not familiar with it, Prince2 is a project management methodology used extensively in organizations like the United Nations.
- 3.
More on Ries’s book in Chapter 3.
- 4.
Long story.
- 5.
If you know any Agile devotees you may want to not let them see you reading the bit about weaknesses—it’s a movement that inspires a certain fanaticism that sometimes has very little tolerance for criticism. If you are an Agile devotee of a fanatical bent then please at least read the bit about weaknesses before sending me your hate mail!
- 6.
Unless your disaster happens to involve the UK’s National Health Service and an IT project worth billions of dollars. In that case it’s every bit as bad as it seems, and you should be ashamed of yourself for what you have done to the reputation of IT, the NHS, and the UK as a whole. More on this in the next chapter.
- 7.
There are many rival schools of thought concerning the distinction between the two terms. I won’t risk partisan outrage by expressing my own opinions on the matter.
- 8.
http://www.bls.gov/cps/cpsaat11.htm and http://stackoverflow.com/research/developer-survey-2016 offer particularly clear insights.
- 9.
Or rather, in general I am, because it’s an intellectually stimulating type of work with an engaged and engaging international community around it, normally offering very good pay, decent hours, a low barrier to entry and good career security. But outside of this footnote I won’t try to push this belief on you anywhere else in this book.
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© 2017 Patrick Gleeson
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Gleeson, P. (2017). Introductions. In: Working with Coders. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2701-5_1
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