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Pattern Analysis of the Creativity of a Digitalist Considering Its Antecedents and Task Diversity: A Multi-Agent Simulation Approach

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Digital Creativity

Part of the book series: Integrated Series in Information Systems ((ISIS,volume 32))

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Abstract

The capability to produce digital devices and digital creativity has become the core of national industrial competitiveness. In this sense, companies try to enhance their digital creativities to more firmly establish their competitiveness in the marketplace. Examples of success that were realized through good use of digital creativity include the iPhone and iPod by Apple, the Wii by Nintendo, and social networking Web sites such as Cyworld, Facebook, and Twitter. However, no study has focused on identifying the antecedents of digital creativity considering task diversity. The purpose of this research is to longitudinally explore the evolutionary pattern of digital creativity in order to explain how communication effectiveness, task expertise, and the tendencies of digitalists affect digital creativity, with a focus on task diversity. To test the validity of the proposed digital creativity model over time, we adopted multi-agent simulation (MAS) using the NetLogo platform to test the digital creativity model over 48 time lags. The simulation results were examined via ANOVA and were robust and promising.

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Acknowledgments

This work was supported by the Korea Research Foundation Grant funded by the Korean Government (KRF-2009-342-B00015). This research was also partially supported by WCU (World Class University) program through the National Research Foundation of Korea funded by the Ministry of Education, Science, and Technology (Grant No. R31-2008-000-10062-0).

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Authors and Affiliations

  1. Software Engineering Center at NIPA, Seoul, 138-711, Republic of Korea

    Young Wook Seo

  2. Department of Interaction Science, SKK Business School, Sungkyunkwan University, Seoul, 110-745, Republic of South Korea

    Kun Chang Lee

  3. SKK Business School, Management Research Institute, Sungkyunkwan University, Seoul, 110-745, Republic of Korea

    Seong Wook Chae

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  1. Young Wook Seo
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Correspondence to Kun Chang Lee .

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  1. , Department of Interaction Science, Sungkyunkwan University, Myung Ryun, Chong No-Ku 3-53, Seoul, 110-745, Korea, Republic of (South Korea)

    Kun Chang Lee

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Seo, Y.W., Lee, K.C., Chae, S.W. (2013). Pattern Analysis of the Creativity of a Digitalist Considering Its Antecedents and Task Diversity: A Multi-Agent Simulation Approach. In: Lee, K. (eds) Digital Creativity. Integrated Series in Information Systems, vol 32. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5749-7_3

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  • DOI: https://doi.org/10.1007/978-1-4614-5749-7_3

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