Abstract
Although Chap. 6 emphasized a general model of international consumer behavior, it did not get into two very important forces which form and modify the consumer behavior.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Gambrel, P. A., & Cianci, R. (2003). Maslow’s hierarchy of needs: Does it apply in a collectivistic culture. Journal of Applied Management and Entrepreneurship, 8(2), 143–161.
Kendrick, D. T., Griskevicius, V., Neuberg, S. L., & Schaller, M. (2010). Renovating the pyramid of needs: Contemporary extensions built upon ancient foundations. Perspectives on Psychological Science, 5, 292–314.
Levitt, T. (1983a). The globalization of markets (pp. 7–8). Boston: Harvard Business Review.
Levitt, T. (1983b). The marketing imagination. New York: The Free Press.
Maslow, A. H. (1987). Motivation and personality. New York: Harper and Row.
Nwachukwu, S. L., & Dant, R. P. (1990). Consumer culture in developing economies: Is it really so different? In B. J. Dunlap (Ed.), Developments in marketing science XII (pp. 35–40). Miami: Academy of Marketing Science.
Ohmae, K. (1983). The mind of the strategist. New York: Penguin.
Onedo, A. E. O. (1991). The motivation and need satisfaction of New Guinea managers. Asia Pacific Journal of Management, 8(1), 121–129.
Porter, M. E. (1986). Changing patterns of international competition (California management review (Winter), pp. 10–40). Berkeley: University of California.
Samli, A. C. (1991). Improving international market segmentation process. In R. L. King (Ed.), Developments in marketing science XIV (pp. 86–90). Miami: Academy of Marketing Science.
Samli, A. C., & Hassan, S. (1992). International segmentation options: Getting away from conventional wisdom. Proceedings of Academy of Marketing Science Annual Conference,Academy of Marketing Science, Miami, pp. 184–189.
Samli, A. C. (1995b). International consumer behavior. Westport: Quorum Books.
Samli, A. C. (2004). Entering and succeeding in emergent countries. Mason: Thompson-South Western.
Samli, A. C., Wilkinson, W. C., & Mutscheller, P. M. (1990). Successful globalization of parochial products. In B. J. Dunlap (Ed.), Developments in marketing science XII (pp. 203–207). Miami: Academy of Marketing Science.
Warner, W. L., Meeker, M., & Ezells, K. (1960). Social class in America. New York: Harper and Brothers.
Wells, W. D., & Beard, A. D. (1973). Personality and consumer behavior. In S. Ward & T. Robertson (Eds.), Consumer behavior: Theoretical sources (pp. 141–199). Englewood Cliffs: Prentice Hall.
Wind, Y. (1986). The myth of globalization. The Journal of Consumer Marketing, 3, 23–27.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media New York
About this chapter
Cite this chapter
Samli, A.C. (2013). Social Class Impact Modified with Hierarchy of Needs. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_7
Download citation
DOI: https://doi.org/10.1007/978-1-4614-5125-9_7
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-5124-2
Online ISBN: 978-1-4614-5125-9
eBook Packages: Business and EconomicsBusiness and Management (R0)