Abstract
For marketers there is no way of overstating the importance of understanding consumer behavior. Consumers do not behave the same way in different world markets.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Boddewyn, J. (1981). Comparative marketing: the first twenty five years (pp. 74–83). Spring/Summer: Journal of Business Studies.
Friedman, T. L. (2006). The world is flat. New York: Farrar, Straus and Giroux.
Gutman, J. (1982). A means-end chain model based on consumer categorization process. Journal of Marketing, 46(Spring), 60–72.
Krystallis, A., & Ness, M. (2004). Motivational and cognitive structures of Greek consumers in the purchase of quality food products. Journal of International Consumer Marketing, 16(2), 7–36.
Olson, J. C. (1977). Price as an information cue: Effects in product evaluation. In A. G. Woodside, J. Sheth, & P. D. Bennet (Eds.), Consumer and industrial buying behavior (pp. 267–286). New York: North Holland.
Samli, A. C. (1995). International consumer behavior. Westport: Quorum Books.
Sohail, M. S., & Sahin, O. G. (2010). Country-of-origin effects on consumers’ evaluations of automobiles: Perspectives for a developing nation. Journal of International Consumer Marketing, 22(3), 245–258.
Zeithaml, V. A. (1988). Consumer perception of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52, 222–234.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media New York
About this chapter
Cite this chapter
Samli, A.C. (2013). A Model of International Consumer Behavior. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_6
Download citation
DOI: https://doi.org/10.1007/978-1-4614-5125-9_6
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-5124-2
Online ISBN: 978-1-4614-5125-9
eBook Packages: Business and EconomicsBusiness and Management (R0)