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Culture Driven Values

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International Consumer Behavior in the 21st Century

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Abstract

In this book, I take the position that the basic culture does determine personality. Personality, by definition, dictates certain preferences. Regardless of their nature, these preferences, in many different types, provide order and direction to individual lives. Because of their preferences, individuals prioritize their options of buying and using products and services. In doing so, they emphasize or de-emphasize their efforts and establish and pursue certain lifestyles. By definition, when “like” individuals practice certain “like” behavior patterns and lifestyles, cultures emerge and become rather all encompassing. As a result, various cultures show varying values, and connected to this, varying behavior patterns. These varying behavior patterns indicate and reinforce culture-related consumer behavior, which must be the starting point for international marketers.

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Authors and Affiliations

  1. Coggin College of Business, University of North Florida, Jacksonville, Florida, 32224, USA

    A. Coskun Samli

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  1. A. Coskun Samli
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Correspondence to A. Coskun Samli .

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Samli, A.C. (2013). Culture Driven Values. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_4

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