Abstract
In Chap. 9, in addition to cognitive and affective stages, consumer adoptive behavior was shown to be a product of disposition to behave and actual behavior. The end result of actual behavior is purchasing products or services (Exhibit 9.2). In that chapter, other externalities and other internalities are introduced. As discussed in Chap. 9, among other external factors are country of origin and country of production cues. These are important influencers on the behavior of international consumers. Similarly, other internal factors are extremely important. They basically modify the behavior patterns of the international consumer. Two other internal factors are primarily identified in this book. They are involvement and learning. This chapter deals with involvement and the following chapter emphasizes learning. For international marketing practitioners, these concepts are critical in the formulation and implementation of marketing strategies.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Alden, D. L., Benedict, J., Steenkamp, E. M., & Batra, R. (2006). Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences. International Journal Research in Marketing, 23, 227–239.
Amine, L. S. (1993). Linking consumer behavior constructs to international marketing strategy: A comment on Wills, Samli and Jacobs and an extension. Journal of Academy of Marketing Science, 21(1), 71–77.
Auger, P., Devinncy, T. M., Louviere, J. J., & Burke, P. E. (2010). The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study. International Business Review, 19, 140–159.
Block, P. H. (1981). An exploration into scaling of consumers’ involvement in a product class. In K. B. Monroe (Ed.), Advances in consumer research (Vol. 8, pp. 61–65). Ann Arbor: Association for Consumer Research.
Business Week. (1982). Brazil: Gerber abandons a baby food market (February 8), 45.
Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15, 210–224.
Chen, Y., Wang, Q., & Xie, J. (2011). On line social interactions: A natural experiment on word of mouth versus observational learning. Journal of Marketing Research, 48(2), 238–254.
Clemons, E. K. (2008). How information changes consumer behavior and how consumer behavior determines corporate strategy. Journal of Management Information Systems, 25(2), 13–40.
Crane, D. (2002). Culture and globalization. In D. Crane, N. Kawashima, & K. Kawasaki (Eds.), Global culture: Media arts, policy and globalization (pp. 1–25). New York: Routledge.
Engel, J. F., & Blackwell, R. D. (1982). Consumer behavior. New York: Dryden Press.
Fields, G. (1989). Gucci on the Ginza. Tokyo/New York: Kodansha International.
Ger, G. (1992). The positive and negative effects of marketing on socioeconomic development: The Turkish case. Journal of Consumer Policy, 15(3), 229–253.
Greenwald, A. G., & Leavitt, C. (1984). Audience involvement in advertising: Four levels. Journal of Consumer Research, 11, 581–589.
Hofstede, G. (1983). The cultural relativity of organizational practices and theories. Journal of International Business Studies, 14(2), 75–89.
Steenkamp, J.-B. E. M., & de Jong, M. G. (2010). A global investigation into the constellation of consumer attitudes toward global and local products. Journal of Marketing, 74(6), 18–40.
Kapferer, J.-N., & Laurent, G. (1986). Consumer involvement profiles: A new practical approach to consumer involvement. Journal of Advertising Research, 25(6), 48–56.
Kim, S., Haley, E., & Kao, G.-Y. (2009). Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising. Journal of Advertising, 38(3), 67–8.
Kotabe, M., & Helsen, K. (2010). Global marketing management. Hoboken: Wiley.
Michaelidou, N., & Dibb, S. (2008). Consumer involvement a new perspective. The Marketing Review, 8, 83–99.
Mitchell, A. A. (1979). Involvement: A potentially important mediator of consumer behavior. In W. L. Wilkie (Ed.), Advances in consumer research (Vol. 6, pp. 191–196). Ann Arbor: Association for Consumer Research.
Mittal, B. (1983). Understanding the bases and effects of involvement in the consumer choice process. Doctoral dissertation, University of Pittsburgh.
Mittal, B., & Lee, M.-S. (1989). A causal model of consumer involvement. Journal of Economic Psychology, 10, 363–389.
Nwachukwu, S. L., & Dant, R. P. (1990). Consumer culture in developing economies: Is it really so different? In B. J. Dunlap (Ed.), Developments in marketing science XII (pp. 35–40). Miami: Academy of Marketing Science.
Okechuku, C. (1990). Product familiarity, involvement and advertising effectiveness. In J. B. Dunlap (Ed.), Developments in marketing science XIII (pp. 41–46). Miami: Academy of Marketing Science.
Park, C. W., & Mittal, B. (1985). A theory of involvement in consumer behavior: Problems and issues. In J. Sheth (Ed.), Research in consumer behavior (Vol. 1, pp. 201–232). Greenwich: JAI Press.
Pucely, M. J., Mizerski, R., & Perrewe, P. (1988). A comparison of involvement measures for the purchase and consumption of pre-recorded music. Advances in Consumer Research, 15, 37–42.
Samli, A. C. (1995). International consumer behavior. Westport: Quantum Books.
Samli, A. C., Wills, J. R., Jr., & Jacobs, L. (1993). Developing global products and marketing strategies: A rejoinder. Journal of Academy of Marketing Science, 21(1), 79–83.
Samli, A. C., Wilkinson, W. C., & Mutscheller, P. M. (1990). Successful globalization of parochial products. In J. B. Dunlap (Ed.), Developments in marketing science XIII (pp. 203–207). Miami: Academy of Marketing Science.
Traylor, M. B. (1981). Product involvement and brand commitment. Journal of Advertising Research, 30(2), 51–56.
Vaughn, R. (1986). How advertising works: A planning model revisited. Journal of Advertising Research (February/March), 29–35.
Wills, J. R., Samli A. C., & Jacobs, L. (1991). Developing global behavior determines corporate strategy. Journal of Management Information Systems, Fall, 13–40.
Zhou, N., & Belk, R. W. (2004). Chinese consumer readings of global and local advertising. Journal of Advertising, 33(3), 63–77.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media New York
About this chapter
Cite this chapter
Samli, A.C. (2013). International Consumer Involvement in Purchase Decisions. In: International Consumer Behavior in the 21st Century. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5125-9_12
Download citation
DOI: https://doi.org/10.1007/978-1-4614-5125-9_12
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-5124-2
Online ISBN: 978-1-4614-5125-9
eBook Packages: Business and EconomicsBusiness and Management (R0)