Abstract
User-interface design is seeking to extend its concerns beyond usability to usefulness and appeal, especially to pleasurable user experience. It is worth cautioning designers about easy solutions that appeal to fast tracks to pleasure. The emphasis on cuteness in visual communication, product design, and branding is a lesson to be learned.
Originally, copyright © 2002 by Aaron Marcus and Associates, Inc. (AM+A).
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URLs
http://www.sanrio.com. The source of the Hello Kitty brand/philosophy/”religion”
http://www.almaden.ibm.com/cs/npuc2001. 2001 New Paradigms in Using Computers (NPUC) conference, held annually at IBM Research Laboratory in Almaden, California, near San Jose
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Marcus, A. (2015). The Cult of Cute: The Challenge of User Experience Design. In: HCI and User-Experience Design. Human–Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-4471-6744-0_5
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