Abstract
Future user interface developers will need to recognize and account for cultural differences in Web- and mobile- oriented products and services. Fortunately, more documents, theories, and tools are on the way.
Originally, copyright © 2002 by Aaron Marcus and Associates, Inc. (AM+A).
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Marcus, A. (2015). Culture Class Versus Culture Clash. In: HCI and User-Experience Design. Human–Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-4471-6744-0_2
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