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User-Experience Planning for Corporate Success

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HCI and User-Experience Design

Part of the book series: Human–Computer Interaction Series ((HCIS))

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Abstract

Good news for the CHI community: Behind the scenes, corporations are re-organizing to achieve user-centered products and services.

Originally, copyright © 2004 by Aaron Marcus and Associates, Inc. (AM+A).

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Author information

Authors and Affiliations

  1. Aaron Marcus and Associates, Inc., Berkeley, CA, USA

    Aaron Marcus

Authors
  1. Aaron Marcus
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© 2015 Springer-Verlag London

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Marcus, A. (2015). User-Experience Planning for Corporate Success. In: HCI and User-Experience Design. Human–Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-4471-6744-0_14

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  • DOI: https://doi.org/10.1007/978-1-4471-6744-0_14

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-4471-6743-3

  • Online ISBN: 978-1-4471-6744-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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