Connecting business, inclusion and design

Abstract

As consultants to a diversity of businesses, our experience is that it is rare that inclusive design is on the agenda from the outset. Inclusion may be part of the design brief, but more often its importance needs to be negotiated during a project — although increasingly inclusion can be introduced into earlier, more strategic discussions. This paper considers each of these three cases and shows that the ways a connection can be made between business and inclusion can be different in each.