Abstract
The data sets described below can be downloaded from the web at: http://www.insead.edu/˜gatignon. Three different kinds of information, which correspond to typically available data about markets, are provided for analysis: industry, panel, and survey data. In addition, scanner data are provided for a product category in the form typically available in practice.
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Gatignon, H. (2010). Appendices. In: Statistical Analysis of Management Data. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-1270-1_13
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DOI: https://doi.org/10.1007/978-1-4419-1270-1_13
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